Press Release

Allergy Care, Treated Like Skincare: Introducing Wizard Wellness

Works Like Magic. Backed by Science.™

New York, NY / Feb 17, 2026 / Wizard Wellness

Wizard Wellness, a next-generation allergy care brand, is redefining relief with a first-of-its-kind “cleanical” approach — merging holistic wellness rituals with breakthrough microbiome science. Founded by veteran formulator Lorne Lucree, Wizard brings skincare-inspired thinking to the allergy aisle, transforming a once clinical, reactive category into a joyful, intuitive daily self-care ritual.

Doctor- and allergist-recommended, Wizard’s proprietary Nasalbiome™ Technology delivers long-term allergy wellness from nose to toes — providing safe, effective, non-drowsy, and drug-free relief. Powered by a synergistic blend of pre-, post-, and probiotics, Wizard’s nasal care rebalances the nasal microbiome, strengthens the barrier, and provides immediate “Ahhhhhh” relief through a streamlined, powerhouse system. Designed to be proactive and preventative, Wizard supports full-body wellness over time — delivering real relief and sensory delight to help users breathe easier, sleep better, and feel their best every day.

Lorne Lucree, Founder & Head Alchemist of Wizard Wellness, is a veteran formulator with over two decades of experience creating award-winning formulations. Frustrated by outdated, joyless, side-effect-laden allergy care, Lorne combined modern wellness, microbiome science, and a touch of magic to craft Wizard — a brand designed to make allergy relief intuitive, effective, and enjoyable.

Meet the Magically Simple 3-Step System

So effective, it feels like magic.

01 — CLEANSE: Rinse. Refresh. Breathe easy.

Flush away allergens in seconds — no mixing, no boiling, no mess.

  • Sinus Rinse ($32.99): Daily, pre-mixed cleansing rinse flushes out mucus and allergens, hydrates, reduces puffiness, and supports a healthy nasal microbiome.

  • Advanced Sinus Rinse ($24.99/3-pack): Higher-potency version for tougher allergy days, deeply flushing irritants while delivering soothing botanicals and barrier-supporting hydration.

02 — REFRESH: Mist. Inhale. Revive.

Open airways in a flash — no drip, no sting.

  • Daily Nasal Spray ($14.99): Ultra-fine, non-medicated micro-mist clears nasal buildup, deeply hydrates, and soothes with antioxidants.

  • Happy Nose Nasal Inhaler Stick ($24.99/3-pack): Pocket-size essential oil inhaler delivers instant sensory “Ahhhhhh” relief anytime, anywhere.

03 — BALANCE: Melt. Rebalance. Thrive.

Feed your nasal biome in seconds — no water, no pills.

  • Multi-Benefit Oral Strips ($29.99): Fast-dissolving oral strips provide full-body allergy support, natural antihistamine benefits, brain fog relief, and visible skin hydration.

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About Wizard Wellness

Wizard Wellness is a next-generation allergy care brand reimagining relief through a first-of-its-kind “cleanical” approach that blends skincare logic and microbiome research with science-backed innovation. Founded by award-winning beauty and wellness formulator Lorne Lucree, Wizard delivers drug-free, high-performance products through a magically simple, clinically tested, 3-step system (Cleanse, Relieve, Balance) designed to provide immediate relief while supporting long-term wellness from nose to toes. Launched in January 2026, Wizard transforms allergy care from a reactive, clinical chore into an intuitive daily ritual — helping people breathe easier, feel clearer, and live better every day with powerful relief that works with their biology.

Wizard Wellness. Works Like Magic. Backed by Science.™

Press Contact
wizard@wearefoundation.co
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