Press Release

Invisalign and mindbodygreen Bring “Strong Moves” to New York City — A Morning of Movement, Community, and Longevity in Bryant Park

The iconic Winter Village transforms into a hub for well-being, connection, and confidence with a sculpt class led by SOTO Method founder Hilary Hoffman.

New York, NY / Nov 5, 2025 / mindbodygreen and Invisalign

Invisalign®, the world leader in clear aligner innovation, and mindbodygreen, a leading voice in modern wellness, are teaming up again, after a very successful event in Miami for Strong Moves, an energizing morning of movement, community, and longevity at Bryant Park Overlook.

Taking place on Saturday, November 15, from 9 a.m. to 12 p.m., the experience invites New Yorkers to come together for a signature SOTO Method sculpt class led by Hilary Hoffman. While there, guests can explore a lineup of immersive well-being activations celebrating strength, beauty, recovery, and an exclusive oral health experience powered by Invisalign®.

Whether you’re a wellness devotee or just looking to start your weekend with upbeat energy, Strong Moves promises plenty of feel-good moments under the city skyline.

Strong Moves Event Details

Date: Saturday, November 15, 2025Time: 9 a.m. – 12 p.m.

Location: Bryant Park Overlook, 5th Ave, New York, NY 10018

Agenda:

  • 9:00 a.m. — Doors open; explore oral health demonstrations and longevity activations
  • 10:00 a.m. — Sculpt Class with Hilary Hoffman, founder of the SOTO Method
  • 11:00 a.m. — Recovery stations, oral health demonstrations and more

Experiences Include:

  • Signature sculpt class led by Hilary Hoffman
  • Longevity, beauty, and recovery activations to recharge and restore
  • Oral health interactive digital experiences, see what your new smile could look like!
  • Curated well-being gift bags with our favorite products to keep the good vibes going

Where Strength Meets Smile

Following the success of Strong Strides in Miami, Strong Moves expands the conversation around wellness to include every part of what makes us feel strong—inside and out.

From physical movement and recovery to oral care and confidence, the experience celebrates how small daily habits can make a lasting impact on our overall health.

“True wellness starts with oral health, it’s connected to our confidence, our health, and how we live day to day. Through this Invisalign and MBG collaboration, we’re spotlighting that essential link between oral care and total wellbeing.” says Kamal Bhandal, SVP Global Invisalign Brand, Consumer and Americas Marketing.

“Invisalign was truly transformative for our daughter. It didn’t just straighten her teeth, it gave her confidence, helped her smile more freely, and boosted her self-esteem. Watching her light up from the inside out was a game-changer for our whole family. We couldn’t be more excited to extend this partnership with Invisalign and bring this experience to our community in NYC.” – Jason Wachob, Founder & Co-CEO, mindbodygreen.

A Wellness Moment, NYC Style

There’s no better backdrop for this movement-meets-mindfulness event than Bryant Park, where New Yorkers gather year-round to connect, recharge, and reset. With the city’s skyline as the stage, Strong Moves brings together fitness enthusiasts, wellness experts, and mindful movers for a morning that blends urban energy with holistic well-being—proving that wellness truly belongs everywhere, even in the middle of Manhattan.

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About Align Technology

Align Technology designs and manufactures the Invisalign® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.

For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com. Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.


About mindbodygreen
Since 2009, mindbodygreen has been at the forefront of the global health and well-being movement. As a digitally native platform, it sits at the apex of cutting-edge wellness, immersive media and commerce, and deeply engaging community experiences. Through expert-led content, high-quality products, transformative online education offerings, and inspiring events, mindbodygreen has empowered millions worldwide to live healthier, more balanced lives. For more information, visit mindbodygreen.com.

Press Contact
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mindbodygreen@aiir.agency
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