Brand and Communications Agency Jack Taylor Expands to the UK

Independent, U.S.-founded public relations agency Jack Taylor announces its global footprint will include partners and offices in the U.K. This milestone marks the next evolution of its global presence with its expansion to both the UAE and Australia in 2024.

Founded in 2010, Jack Taylor has become a leader in the wellness, health, and fitness sectors, partnering with brands that solve human problems and empower consumers to live their best lives, the agency’s portfolio includes notable brands like Athletic Brewing, Eight Sleep, Hyperice, IM8, [solidcore], and Tonal. Having worked with U.K.-based media and preferred partners over the years, the formal expansion into the market is a natural next step, given the rapidly growing wellness sector and the emergence of innovative brands in the region. In 2024 the Global Wellness Institute reported the U.K. wellness market is valued at £171 billion and is growing 19.4% annually.

Jack Taylor’s U.K. office will launch with WHOOP as its foundation client, reinforcing the agency’s ability to provide brands with deep expertise and strategic storytelling in both local and global markets. WHOOP, a pioneer in wearable technology, has been a longstanding partner of Jack Taylor.  Headquartered in New York City, Jack Taylor serves partners in the United States, Canada, United Kingdom, Europe, Australia, the UAE, and now the U.K., working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.

The U.K. practice will be led by Natalie Elmitt, who is based in London. Natalie is passionate about improving health outcomes, promoting health tech advancements, and bettering health equity for all. Previously the Vice President of the Healthcare division at Allison Worldwide, she was responsible for delivering strategic media relations, public affairs counsel, and multi-channel campaign activations for healthcare, wellness, MedTech, and pharmaceutical clients. Her deep expertise in health tech and healthcare makes her a perfect fit to lead Jack Taylor’s U.K. expansion.

Jon Bier, Founder of Jack Taylor, said, “The decision to establish a dedicated presence in the U.K. reflects the organic growth of our agency and the increasing demand for high-impact communications in this market. We have supported brands in the U.K. for years, and opening our doors here is a clear and exciting evolution for us. London is a global hub, connecting the U.S., Europe, the Middle East, and Africa, and home to some of the most exciting and experimental wellness consumers on Earth.”

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