Global, Independent Brand and Communications Agency Jack Taylor Names Judy Turchin as CEO

Jack Taylor, a global brand and communications agency serving pioneering brands solving today’s most pressing human problems, names Judy Turchin as Chief Executive Officer. A proven leader in scaling global companies, Turchin brings decades of experience driving growth through geographic, vertical, and product expansion. Turchin’s appointment follows a milestone year where the firm grew by more than 50%, expanding its U.S. team as well as formally entering into the Australia and Middle East markets.

Turchin joins the agency with more than 25 years of leadership experience spanning consumer health, wellness retail, real estate, and financial services. As former Chief Operating Officer at Equinox, a lifestyle brand and health and wellness business, she scaled the company to over 100 locations worldwide, overseeing operations of over 10,000 employees, a large sales team, and a leading personal training and coaching business.

“Jack Taylor was founded on the belief that relentless entrepreneurial hustle combined with creative storytelling drives meaningful awareness and impact for innovative brands. We are entering a golden era for our truth and this is now a massive movement,“ said Jon Bier, Founder of Jack Taylor. “Bringing Judy on board is like adding rocket fuel to what we’ve already built. She’s a powerhouse—her leadership, strategic vision, and industry expertise make her the perfect fit to help us level up while staying true to who we are at our core.”

Prior to Equinox, Turchin held senior roles at Blackstone, serving as Chief Administrative Officer and Chief Compliance Officer for its real estate group. During her tenure, Blackstone’s real estate assets grew tenfold as the group expanded its footprint and product offerings. Turchin began her career practicing real estate law at Wachtell, Lipton, Rosen & Katz before transitioning to Chief Legal Officer at Lehman Brother’s Real Estate Private Equity division.

Turchin will lead Jack Taylor’s global operations, drive ongoing strategic growth in existing and new geographic markets, and develop new capabilities; diversifying and enhancing the agency’s scope of expertise and services. She will work alongside Bier to cultivate partnerships with mission-aligned brands and influential voices. Bier will continue as agency Founder, serving as its creative force and driving big picture strategy. With Turchin’s demonstrated history of commitment to people and company culture, she will also continue to foster collaboration and creativity across a team of experts in strategy, brand, communications, thought leadership, affiliate marketing, and influencer management.

“We’re in a transformative moment for health and wellness, and Jack Taylor is leading the charge—elevating brands that are redefining how people live,” said Turchin. “As someone deeply passionate about creating positive change, I see this as an opportunity to build something truly special. Jon and I have known each other for years, and I’ve always admired the agency’s ability to blend sharp strategy with authenticity and passion. I’m excited to help expand that vision, working alongside this incredible team to broaden our impact, evolve our services, and continue championing brands at the forefront of health and well being.”

Founded in 2010, Jack Taylor has established itself as a leader working with pioneering clients that are carving out a space in cultural discussions and empowering people to live their best lives. The agency is headquartered in New York City and serves partners in the United States, Canada, the United Kingdom, Europe, Australia, and the Middle East. Its portfolio includes notable brands like Athletic Brewing, Eight Sleep, Hyperice, IM8, [solidcore], Tonal, and WHOOP.

Visit us at www.jacktaylorpr.com or follow us on LinkedIn and Instagram.