JETSET Pilates, the modern reformer Pilates concept with more than 304 studios open or in development globally, is set to open its second UK studio at 72 Margaret Street, Fitzrovia on 27th October 2026, just three months after making its UK debut in Shoreditch.
The Fitzrovia opening marks the next stage of JETSET’s planned expansion across the capital, following the launch of its first London studio at 3 Nicholls Clarke Yard, Shoreditch, in July. Further London locations are set to follow, with Chelsea, Holborn and Marylebone also in the pipeline.
Founded in Miami in 2010, JETSET has scaled rapidly following the launch of its franchise model in 2022, becoming one of the fastest-growing boutique fitness concepts across the US and Australia. The signature 50-minute class is built around spring-based resistance training on custom-engineered reformers, combining slow, controlled movement with dynamic sequencing and curated music. The format is designed to build strength and muscular endurance rather than trade on aesthetics alone, a distinction that has driven its rapid international footprint.
Featuring 14 custom-engineered reformer beds, the Fitzrovia studio will bring the brand’s full class roster to central London, including the signature JETSETter™ Reformer class, JETSET Fundamentals for those new to the format, and targeted JETSET Upper + Core and Lower + Core sessions. All classes follow a structured progression model, designed to build strength, control and endurance over time.
Tamara Galinsky, Founder of JETSET Pilates says: “Seeing JETSET establish itself in London has been incredibly exciting, particularly given the role the city played in inspiring the concept from the very beginning. Shoreditch marked a major milestone for us this summer, and with Fitzrovia we’re continuing to build on that momentum and introduce the JETSET experience to even more people across London.”
Ahead of the opening, JETSET has launched a limited number of Founding Memberships for its Fitzrovia studio, offering exclusive pre-opening rates. Memberships include Founding 4 at £79 per month, Founding 8 at £149 per month and Founding Unlimited at £199 per month. Pre-opening class packs are also available, including three classes for £69 and 10 classes for £209.
Following the continued rollout of its London studios, JETSET plans to expand into additional UK cities from 2027.
JETSET Fitzrovia will officially open on 27th October 2026 at 72 Margaret Street, London W1W 8SU. For further information and to purchase a Founding Membership, visit jetsetpilates.co.uk.
Founded in 2010, JETSET Pilates is redefining Pilates for a new generation as the leading modern reformer Pilates concept. Its signature 50-minute classes are built around spring-based resistance training, combining slow, controlled movement with dynamic sequencing and curated music to deliver a precise, full-body workout that builds real strength and muscular endurance. With over 304 studios open or in development across the US, UK, and Australia, JETSET has become one of the fastest-growing boutique fitness franchise concepts since launching franchising in 2022. For more information, visit [jetsetpilates.com / jetsetpilates.co.uk], or follow the brand on LinkedIn and Instagram.
