JOURNÉE Launches Mushroom-Based Drink for Juicy Energy & Cognitive Wellness

Journée, a wellness-forward beverage brand co-founded by tech professional and restaurateur, officially launches its functional mushroom-based energy drink at www.drinkjournee.com.

Crafted in Brooklyn, NY, Journée enters the $22B U.S. energy drink market with a fresh perspective: bringing a joyful, elevated, and mentally-empowering ritual to energy. With 1600mg of Lion’s Mane, 125mg of natural caffeine from green coffee beans, L‑Theanine for balance, and Vitamin C from Acerola Cherry, Journée offers clean, effective support for focus, clarity, and emotional balance without any artificial ingredients or sweeteners.

“Journée was born from the need to have a joyful, approachable and refreshing access to cognitive wellness and clean energy in a juice-forward and easy format,” says co-founder Nicole Khoury. “Not something clinical or a chore, but something you actually look forward to.”

With its French-inspired identity, sparkling juice-forward flavor profile, and elegant visual aesthetic, Journée delivers a refined alternative to traditional energy drinks- one rooted in wellness, not overstimulation.

Why It Matters Consumer expectations around energy are evolving. Today’s wellness-minded consumers seek more than just brute-force stimulation- they want support for mental performance, emotional balance, and long-term well-being. Journée’s formula, centered on adaptogens and nootropics, aligns with this new wellness standard. According to NielsenIQ, the U.S. functional beverage market reached $9.2B in 2024, with the energy drink segment growing nearly 10% annually.

Journée meets this growing demand with a beverage designed for a modern, wellness-oriented lifestyle- delivering feel-good energy and cognitive support in a vibrant, convenient format.