Fitness icon, mental health advocate, and former Peloton superstar Kendall Toole today announces the launch of NKO Club™, a holistic fitness and wellness app that unites movement, mindset, and recipes.
The app marks Kendall’s highly anticipated evolution from her five years as a Peloton instructor to founder and CEO – and now you get to work out with her in more ways than ever, with modalities spanning strength, cycling, boxing, pilates, and breathwork; all designed to make mental and physical well-being more accessible.
NKO Club™ offers a 360° approach to health, featuring strength, cycling, pilates, boxing, and mobility workouts, along with mental fitness resources such as guided breathwork and a daily gratitude journal. Nutritious recipes and a convenient, auto-building grocery list feature round out the offerings. The app’s name, “NKO” — short for “Never Knocked Out™” — is rooted in Kendall’s own philosophy of resilience: the idea that strength comes from choosing to get back up.
“Something my father said to me when I was at the height of my struggles with anxiety and depression is ‘They can knock you down but they can never knock you out’. This wisdom has stuck with me ever since,” says Kendall Toole, Founder and CEO of NKO Club™. “NKO Club™ is a fitness and wellness app for the rebuilders, the ones who rise despite challenge – because strength isn’t just in how you move, it’s in how you keep showing up. I wanted to create something that speaks to the whole person, giving you the tools to show up for yourself day after day.”
NKO Club™ users can move through daily programming that ties together:
- Movement: Sweat sessions designed to strengthen both body and mind (cycling, strength, pilates, boxing, and stretching); 50 workouts will be available upon launch, with new classes added weekly
- Mindset: Guided gratitude journaling, affirmations, and breathwork for clarity and focus
- Meals: Adaptable, balanced recipes that support physical and mental energy, plus a grocery list for convenient planning
- Music: Commercial-music stations via a partnership with Feed.fm. Inspired by Kendall, curated for her community. Major-label hits to power the workouts with stations such as pop-punk, 2000s throwbacks, hip-hop, EDM/house, hard rock, and more. Science-backed soundtracks to support the wellness features from smooth downtempo and mindful meditation to sleep.
The app’s beautiful and intuitive interface is built to reduce noise and decision fatigue, guiding users through personalized recommendations that meet their goals and criteria. Subscriptions also include access to community-driven features designed to help members support one another in and beyond the app.
NKO Club™ is a modern, inclusive wellness collective built for the misfits, fighters, and dreamers who refuse to be knocked out. Founded by Kendall Toole, it reimagines the country club for today’s generation, blending physical training, mental fitness, and lifestyle rituals into a powerful community experience.
The brand’s name, Never Knocked Out, embodies Kendall’s mission to help people grow and get stronger every day. NKO Club™ is compatible with both iOS and Android. Subscriptions are $20.83/month with an Annual commitment or $29.99/month with a Monthly commitment.
About Kendall Toole
Kendall Toole is a global fitness instructor, mental health advocate, and lifestyle entrepreneur on a mission to empower others through strength, resilience, and community. She rose to prominence as one of Peloton’s most beloved instructors, where she built a global following of over two million and inspired millions more through her “Never Knocked Out” mindset. Long a force in the wellness world, Kendall is known for blending physical strength with emotional vulnerability.
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