Press Release

Leading Boutique Fitness Studios Recognized in Inaugural Xplor Mariana Tek Boutique Studio Awards as Revenue Reaches New Heights in 2023

The awards recognize 20 innovative small to medium sized boutique fitness studios across  North America. Xplor Mariana Tek studios saw strong revenue gains in 2023, with overall visit and guest booking volumes up by 9% and 35% respectively.

Atlanta, GA / Feb 22, 2024 / Xplor Mariana Tek

Xplor Mariana Tek, a powerful, easy-to-use boutique fitness software platform under Xplor Technologies, has announced the winners of their inaugural 2023 Mariana Tek Studio Awards. The accolades recognize those small to medium sized businesses driving innovation in the fitness and wellbeing sector, celebrating the top 20 studios across North America leading the charge.

Xplor Mariana Tek saw strong revenue gains in 2023 – studio brands using the platform saw overall visit and guest booking volumes rise by 9% and 35% respectively. The awards celebrate top-performing studios across four categories – the ‘Full House’ Award, the ‘Community’ Award, the ‘Be Our Guest’ Award and the ‘Growth Guru’ Award. Each category has five winners, representing territories across North America’s highly competitive fitness landscape (Northeast, Southeast, West, Midwest, and Canada).

“Boutique fitness is thriving. As the industry continues to grow, so does innovation. As a customer-centric business, we are honoring those stand-out studios setting a benchmark for others when it comes to the metrics that define a healthy, successful, growing studio,” said Robbie Tubajon, Director of Community for Xplor Mariana Tek at Xplor Technologies.

Winners were determined using studio performance insights within Xplor Mariana Tek, assessing bookings, class attendance, guest visits, memberships, and overall revenue growth. Winners received promotional materials and a gift box to celebrate their achievement.

Wellness services – such as personalized nutrition plans, advanced recovery workshops, breathwork and guided mediation – were another key driver of change within the industry last year. According to Xplor Mariana Tek’s Wellness Trends Report, 60% of boutique studios either currently offer or plan to offer wellness services in the next one to two years. Additionally, Xplor Mariana Tek data shows that studio membership prices are typically 26% higher for brands offering wellness services. These findings highlight the industry’s responsiveness to consumers’ demands for a more holistic approach to health and fitness.

“The awards are an important way to celebrate our industry leaders and highlight the unique impact these small businesses have in their local community,” said Tubajon. “We hope our inaugural award winners serve as inspiration to other ambitious studio operators – and look forward to recognizing more outstanding studios throughout 2024.”

2023 Mariana Tek Studio Award Winners: 

  • Full House Award – recognizing studios that turn fitness into a full-blown event! In 2023, these studios had record-breaking reservation numbers, with an incredible ability to attract a crowd.
  • Northeast: EverybodyFights – Seaport, Massachusetts
  • Southeast: TURN Studio – Sandy Springs, Georgia
  • West: Full Psycle – Santa Ana, California
  • Midwest: Fusion Fitness – Kansas City, Kansas
  • Canada: Pranify Yoga – Kelowna, British Columbia, Canada

Community Award – recognizing studios with some of the largest member communities among the Xplor Mariana Tek family. These winners have created an environment where everyone feels at home and keeps coming back.  

  • Northeast: 305 Fitness – New York, New York
  • Southeast: CAMP Tampa – Tampa, Florida
  • West: Ra Yoga – Costa Mesa, California
  • Midwest: PLNK Fitness – St. Louis, Missouri
  • Canada: Sweat and Tonic – Toronto, Ontario, Canada

Be Our Guest Award – recognizing studios with a record-breaking amount of guest reservations. These winners have built an atmosphere where members’ friends and family are just as welcome as they are. 

  • Northeast: B/SPOKE – Boston, Massachusetts
  • Southeast: Current Cycle – Knoxville, Tennessee
  • West: MOXI3 – Costa Mesa, California
  • Midwest: Studio Three (Lincoln Park) – Chicago, Illinois
  • Canada: Spin Society – Vancouver, British Columbia, Canada

Growth Guru – recognizing studios who have turned their membership and sales numbers into a success story. These studios had record-breaking revenue and growth in 2023. 

  • Northeast: SLT – New York, New York
  • Southeast: Yoga Joint – Ft. Lauderdale, Florida
  • West: GritCycle – Costa Mesa, California
  • Midwest: Studio Three (River North) – Chicago, Illinois
  • Canada: Othership – Toronto, Ontario, Canada

To find out more about Xplor Mariana Tek Studio Awards, visit the website.

About Xplor Mariana Tek

Xplor Technologies is a global platform integrating SaaS (Software as a Service) solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. We provide enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services. Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments and operated across 20 markets in 2022.

Xplor Technologies’ innovative SaaS solutions support fitness businesses of all sizes, from personal trainers and coaches to fitness studios, gyms, health clubs, along with leisure, sports and recreation centers, clubs, and federations. Products include Xplor Mariana Tek, Xplor Gym, Xplor Recreation, Xplor Triib and TrueCoach by Xplor.

To learn more visit

Press Contact Emily Lahey
Xplor Technologies
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