Press Release

Massive Industry-Wide Survey Reveals the 5 Personality Characteristics Linked to Phenomenal Success in the Health and Fitness Industry

Precision Nutrition and Change Maker Academy bring you a captivating analysis of the industry today—who’s working in it, how they feel about their work, and what sets the happiest, highest-earning coaches apart.

Toronto, ON / Feb 5, 2024 / Precision Nutrition

What do the most successful health and fitness professionals have in common?

That’s what Precision Nutrition and Change Maker Academy set out to answer in a massive 2-year study led by John Berardi, PhD.

After gathering data from over 5,000 professionals through an extensive Caliper Personality Assessment, the team analyzed thousands of data points to discover there are 5 key traits that wildly successful coaches share.

All the findings are available in their brand-new free report: “The Personalities and Behaviors of Successful Health and Fitness Coaches.”

The 23-page report also delves into the broader landscape of the coaching industry, offering an insider’s view and practical advice for both seasoned professionals and those just starting out.

Whether you’re looking to improve your earning potential, find greater satisfaction in your work, or understand the coaching industry better, this report is an essential tool.

Inside this illustrated report, you’ll discover:

  • The secrets to higher earnings: 5 key traits that not only boost income but also bring personal satisfaction.
  • Is coaching your true calling? Find out the 6 questions you must ask to assess if your work is an essential and fulfilling part of your life.
  • 15 game-changing coaching strategies: These aren’t just tips; they’re your action plan for embodying the traits that define successful coaches.
  • Why some coaches retain their clients for years (and how you can, too).
  • How to cultivate your path to success: Even if you’re starting from scratch, you’ll learn you how to develop the top 5 success traits that give you an edge.
  • How to capitalize on your unique strengths: Learn how to use your current strengths to get ahead—even if they’re different from the ones we’ve highlighted.
  • An insider’s view of the coaching industry: Uncover who’s really in your field—their expertise, experience, and passion for the work.
  • And much more—all drawn from an extensive analysis of our huge, global data set of health and fitness professionals.

The Personalities and Behaviors of Successful Health and Fitness Coaches” report is available for free.

To download the report, click here.

About Precision Nutrition

Precision Nutrition (PN) is a global leader in health, nutrition, and lifestyle coaching education for health and fitness professionals. Over the last 18 years, Precision Nutrition has trained over 175,000 coaches in more than 140 countries around the world.

Recognized by leading health and fitness organizations, professional sports teams, Fortune 100 companies, and academic institutions, the PN Level 1 Nutrition Coaching Certification is the number one recommended nutrition coaching certification by health, nutrition, and fitness professionals and the leader in customer satisfaction.

PN’s portfolio of education products also includes the PN Level 1 Sleep, Stress Management, and Recovery Coaching Certification, and the PN Level 2 Master Health Coaching Certification. The curriculum behind these products is based on PN’s proven, evidence-based coaching system which has been validated in multiple peer-reviewed studies and used to help over 150,000 lose weight, build strength, gain energy, and get in their best shape. For more information, visit

Press Contact Adam Campbell
Precision Nutrition
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