Momentous, a leader in human performance supplementation, today introduced a community-driven partnership and product collaboration with Maui Nui Venison, a pioneer in sustainable harvesting, reflecting the two brands’ mutual mission of creating products with genuine purpose. As part of the partnership, Momentous will debut a new flavor addition to its Fuel product line, Passion Orange Guava (POG), honoring a flavor tradition local to the Hawaiian islands created to support the work of the Maui Nui team and give-back to the local community.
The new POG flavor will directly support Maui communities, with $10 from every purchase donated to Holo ‘Ai, Maui Nui’s food-sharing program that has provided over 800,000 meals to food-insecure areas in the Maui community. Momentous aims to reach a donation goal of $200,000 by the end of 2025, which would provide approximately 160,000 meals – enough to feed nearly every resident of Maui. The Momentous x Maui Nui Mission Partnership stems from two companies with a shared dedication to high standards and a mission-aligned commitment to creating meaningful impact in performance nutrition, ecological balance, and service to their respective communities.
“Born first from a friendship and mutual admiration and respect, the Momentous and Maui Nui Partnership reflects our shared obligation to create impact on the world,” said Momentous Co-Founder and CEO, Jeff Byers. “We believe that high performance is not just for elite athletes, but for anyone who pushes themselves in service of creating a lasting impact. For us at Momentous, that is by developing the highest-quality, science-backed formulas to help fuel your purpose. For Maui Nui, that’s sustainably harvesting the island’s invasive Axis deer to promote ecological balance and provide the most nutrient-rich red meat ever tested through their Holo ‘Ai food-sharing program – something I have been fortunate enough to experience firsthand and witness the impact it has on their community. We’re excited to launch this collaboration with Maui Nui, which will positively impact this community and serve as an example of how businesses can come together to drive change.”
Jake Muise, Founder and CEO of Maui Nui Venison added, “Momentous has become essential to how we operate at Maui Nui. The work we do demands relentless physical commitment, night after night, and having access to high-quality fuel and supplementation has been a game-changer. This partnership goes well beyond performance, driven by a shared mission to create real impact on the collective health of our communities.”
Momentous Fuel is a research-backed hydration and endurance formula designed to aid in sustaining peak performance during prolonged workouts, training, and high-intensity activities, making it a top choice for pro sports teams, first responders, and human performance leaders. The balanced blend of carbohydrates and electrolytes extends past traditional hydration solutions and provides energy without spikes, crashes, or GI distress. Fuel is designed for use during intense exercise lasting 60 minutes or longer.
The Momentous Fuel formula features:
- Isomaltulose (Palatinose™) — A High-Quality, low glycemic source of carbohydrates, naturally derived from beet sugar, that helps to deliver steady energy without causing sharp blood sugar spikes or crashes.
- An intentional 3:1 ratio of glucose to fructose for enhanced absorption, sustained energy, and lower risk of GI discomfort.
- Precise electrolyte blend including sodium, potassium, magnesium, and zinc for optimal hydration.
- Everything You Need. Nothing You Don’t. The Momentous Standard™ guarantees a clean, quality ingredient list in a science-backed formula that has undergone rigorous third-party testing and is NSF Certified for Sport®.
In addition to the new POG flavor, Momentous has also introduced Mango, alongside its pre-existing flavors (Strawberry Lime and Cherry Berry). Each carton contains 10 single-serve pouches and retails for $29.95. Fuel is gluten-free, GMO-free, and vegan.
With headquarters in Park City, Utah, Momentous is a wellness and nutrition company, with a mission to empower the relentless pursuit of progress in health and performance. Offering the highest quality supplements designed to enhance physical and cognitive well-being alongside the brightest across performance athletics and science, Momentous believes that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. Momentous sources best-in-class ingredients for its formulations and holds its products to the highest possible standards, investing in a rigorous quality control process while receiving NSF Certifications across its portfolio. Momentous is a trusted partner of over 200 professional and collegiate sports programs in North America, and the Department of Defense and the United States Military, developing new products and solutions to help optimize the human performance of its servicemembers. For more information please visit www.livemomentous.com.
About Maui Nui
For over a decade, Maui Nui Venison has been building a solution to help balance Maui’s invasive Axis deer population—a species that threatens the island’s critical watersheds and delicate native ecosystems. Through their innovative stress-free, wild-harvesting system—the only one of its kind— Maui Nui helps to responsibly manage the exponential growth of Maui’s deer, while also producing the most nutrient-rich and protein-dense red meat on the planet for both customers and community. Visit www.mauinuivenison.com to learn more about their mission and delicious offerings.
momentous@jacktaylorpr.com
Jack Taylor PR
