Myoform Launches Marketplace Curated to Your Biology

Myoform, a precision nutrition company that produces bespoke supplement formulations for individual users, today launched a curated in-app marketplace that recommends third-party supplements and performance products based on each user’s biological data. The marketplace is available to users in the United States and the United Kingdom from today.

The marketplace applies the same data-matching technology behind Myoform’s personalised formulations to products from other brands. Recommendations are generated from a user’s DNA, assessed through whole-genome sequencing, alongside their blood biomarkers, wearable data, lifestyle and stated objectives. Each product is scored against the individual’s profile, and the platform surfaces those whose evidence aligns with the user’s biology while filtering out those that do not.

Myoform is one of the first and only supplement companies to formulate a completely bespoke blend for each user, built from their multi-factorial biological model, rather than a questionnaire. The marketplace introduces a second route for users to receive data-led product recommendations without commissioning a fully bespoke formulation.

Unlike conventional retail, where product placement is typically shaped by distribution and marketing agreements, Myoform states that its marketplace recommendations are determined by the fit between a product and the user’s biological data. Each recommendation is presented alongside the specific markers in the user’s profile that support it.

“For most people, choosing a supplement has meant guesswork,” said Theo Wiley, Founder and Chief Executive Officer of Myoform. “Our marketplace removes that. Every product is scored against a user’s own data before it is shown to them, so the recommendation is driven by their biology rather than by who paid for the placement. It also gives people who want guidance, but who are not ready for a fully bespoke formulation, a simpler way to start.”

At launch, the marketplace features curated product ranges from Unmatched Supps in the United States and FUNC in the United Kingdom, with additional partners expected to follow.

Unmatched Supps, founded by Kris Gethin and Doug Miller, produces performance and longevity supplements with transparent sourcing, clinical dosing and third-party testing. Its range is available to Myoform users in the US, matched to each user’s genetic and biomarker profile.

FUNC, a UK-based curated wellness marketplace, brings together functional health and nutrition brands across focus, recovery, performance and gut health. Its range is available to Myoform users in the UK through the marketplace, recommended against each user’s data.

“We’re excited to partner with Myoform to bring precision-guided personalised wellness to FUNC. By mapping biological data directly against our curated marketplace, we are eliminating the guesswork and allowing the FUNC community to shop smarter.”

Ash Montague & Matthew Sutton, Co-founders @ FUNC

The Myoform marketplace is available now to all Myoform users in the US and UK through the Myoform app. Further information is available at myoform.io.