National Academy of Sports Medicine® (NASM), a global leader in fitness and wellness training and certifications, is pleased to announce the hiring of Cathy Hall as its new Vice President of Marketing. Based in Phoenix, Hall brings deep expertise in driving profitable growth through P&L management, strategic planning, performance marketing, product marketing, e-commerce and brand differentiation work.
Hall will lead efforts to elevate the NASM brand and its key points of competitive differentiation, driving customer acquisition and omnichannel sales. She reports to Kristin Carrico, Chief Commercial Officer.
A senior marketing executive with a long track record of delivering results for both new and established leadership brands, Hall possesses significant experience in fueling growth for purpose-driven, trust-based products and services. Prior to joining NASM, Hall served as a marketing officer for a number of noted consumer brands in the lifestyle and wellness spaces including: Deka Lash, PetPartners, The Joint Chiropractic, PetSmart, Advance Auto Parts, Sleep Number, and Midas International.
“I’m thrilled to join the talented and dedicated team at NASM,” said Hall. “I have long admired NASM’s commitment to equipping fitness and wellness professionals with the training and tools they need to best serve their clients and help them achieve their transformational goals. I’m excited to help further grow the brand’s enduring legacy, as we further engage with and reach more customers in 2025 and beyond.”
“Cathy’s reputation as a growth-oriented marketing leader is well-established, and we are excited she is bringing her more than 20 years of expertise to NASM,” said Mehul Patel, CEO of NASM. “She has a long track record of delivering results for top-tier brands across wellness and retail services, and we look forward to her bringing her leadership and marketing insights to NASM.”
Hall graduated from Northwestern University with a Bachelor of Arts degree in Economics, where she also earned an MBA in Marketing and Strategy. Outside of work, Hall enjoys hiking, yoga, strength training, and downhill skiing.
For more information about NASM, please visit www.nasm.org.
National Academy of Sports Medicine® (NASM) is a global leader in evidence-based learning and certifications for fitness and wellness professionals. Building on over 35 years of expertise, NASM programs create a roadmap for fitness and wellness professionals to help their clients achieve better physical and mental performance in athletics and everyday life. NASM provides an industry-first training system, with the Optimum Performance Training (OPT™) model, creating robust courses and content based solely on science-backed research. Learn more at www.nasm.org.
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tyler.mcdonald@nasm.org
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