nixit Partners with Sexual Health and Consent Educator, Samantha Bitty
As nixit continues to disrupt the intimate care category, the brand brings on Samantha Bitty to help rewrite the cultural script around sexual wellness
nixit, a woman-owned, Asian-founded period care and sexual wellness brand, today announces a partnership with Samantha Bitty, leading sexual health and consent educator and media personality.
Samantha joins nixit as an expert and spokesperson, lending her expertise to the brand’s broader media and education program. The partnership will see Samantha available as a go-to source for media across digital, podcast, and broadcast on topics spanning vaginal health, ingredient transparency, sexual wellness, and consent.
To kick off the partnership, Samantha will host a live Sexy Sexual Health Trivia event in Toronto this September, bringing her signature game show format to nixit’s launch of its vagina-friendly condoms™ and water-based lubricant into mass retail across North America.
A long-time clinical and community-based practitioner, public speaker, and award-winning host, Samantha is known for using humour, drag, games, and media to push boundaries and create entry points into challenging conversations. Her work is rooted in pleasure, accessibility, racial and disability justice, and affirmation across the gender and sexuality spectrum.
nixit’s North American Retail Expansion
Canada: nixit’s vagina-friendly condoms™ and water-based lubricant are available now at nearly 400 select Loblaw banners across Canada, as well as at nixit.ca and on Amazon.
United States: nixit’s vagina-friendly condoms™ are available now at nearly 2,000 Walmart stores across the United States, as well as at nixit.com and on Amazon.
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About nixit
nixit® is a leader in clean period care and sexual wellness, creating simple, body-safe essentials designed with vaginas in mind™. Founded in 2019, the brand is committed to improving comfort, supporting vaginal health, and empowering people to make more informed choices about their bodies. Its hero product is its reusable menstrual disc, a modern tampon and menstrual cup alternative, alongside a sexual wellness range that includes clean, non-irritating condoms and pH-balanced lube. Many nixit products are FSA/HSA eligible. Visit nixit.com or follow @letsnixit.
About Samantha Bitty
Samantha Bitty (she/her) is a multi-award winning sexual health and consent educator, certified emotional intelligence/relational skills coach, long-time community based-practitioner, public speaker, harm reductionist and sexy clown. With over two decades of experience in both the clinical health care setting and as an independent educator, Samantha is the host of Sexy Sexual Health Trivia, and many other expansive, intersectional, and comprehensive sexual health and consent interventions that deploy games, humour, art and media to push the boundaries of propriety and facilitate entry into challenging conversations.
She is known for creating sites of transformation grounded in anti-oppression principles, accessibility, relationality, liberation and joy that prioritize pleasure, racial and disability justice, survivors of gender-based violence, sex positivity, and affirmation of gender and sexuality diversity. Samantha is a first generation immigrant/settler of Afro-Caribbean and Northern European descent, living and working in Toronto (Treaty 13 Territory). Follow @samantha_bitty.
MEDIA ASSETS:
For high res headshots of Samantha Bitty, click here (photographer credit: Jessica Laforet)
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