Today, NOBULL announced the appointment of Frank Bracken as President. A seasoned global consumer and retail executive with more than 25 years of experience, Bracken will help lead NOBULL into its next chapter and prepare the business for sustained growth.
Bracken joins NOBULL following a 15-year career at Foot Locker, Inc., most recently serving as President where he was responsible for leadership across global retail, merchandising, marketing, digital, loyalty, and real estate operations. Throughout his tenure, his leadership experience included Chief Commercial Officer, Chief Operating Officer, Chief Executive Officer of North America, and General Manager of Foot Locker U.S., Canada, and Kids Foot Locker.
As President, Bracken helped lead the execution of Foot Locker’s Lace Up strategy, focused on strengthening brand partnerships, advancing omnichannel capabilities, elevating the consumer experience, and deepening the company’s connection to sneaker culture. Prior to Foot Locker, Bracken held brand leadership roles at The Coca-Cola Company and Miller Brewing Company. He began his career in management consulting at PricewaterhouseCoopers.
“We are thrilled to welcome Frank to NOBULL,” said Brent Hastie, President of Impact Capital, the private equity arm of Mike Repole’s family office, which owns NOBULL. “Frank brings a unique combination of brand, consumer, retail, and operational experience that will be incredibly valuable as we continue building NOBULL for the future.”
Bracken’s appointment builds on a series of additions to NOBULL’s leadership team in 2026. Earlier this year, Joe Martin joined as Chief Commercial Officer, bringing extensive experience building and scaling global commercial organizations across retail, wholesale, and e-commerce, including more than a decade at Adidas. Allison Giorgio also joined the company as Chief Marketing Officer, bringing more than 20 years of brand-building and marketing experience, including 17+ years at PUMA.
Together, Bracken, Martin and Giorgio bring deep experience across brand building, marketing, commercial strategy, retail, digital and operations. They join NOBULL COO Susie Mulder and the broader leadership team to drive the brand’s next phase of growth and expand its impact across sport and training.
“There is tremendous momentum at NOBULL and an exciting opportunity ahead to reinvent the Training category for athletes in the sport of life,” said Bracken. “The brand has already built a strong identity and an authentic connection with its core community. And I’m excited to join this leadership team, build on that foundation, and help bring the NOBULL mentality and training tools to more athletes as we enter our next phase of growth.”
A recognized leader in the sneaker and athletic retail industry, Bracken has also served on the board of GOAT Group. He holds a BBA from the University of Michigan, an MBA from Georgetown University, and a Master of Marketing from the University of Melbourne.
NOBULL is a training brand for people who want to get better everyday. Real. Strong. Honest. No BS. With award-winning footwear, apparel, nutrition and coaching, NOBULL offers the tools to help you train for life – mentally, emotionally, and physically. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record of building and selling profitable, multi-billion dollar businesses, acquired a majority stake in the growing brand. The partnership stems from Mike’s shared mentality and mindset with NOBULL’s brand ethos, which centers on hard work and no excuses.
gabriella@nobullproject.com
NOBULL
M+C Saatchi Sport & Entertainment
