Nordic Strong, the Copenhagen-born fitness concept that’s redefining functional training through a Nordic lens, is making its U.S. debut with an exclusive summer pop-up in Sag Harbor, followed by the opening of a permanent flagship studio in New York City’s Flatiron District this fall.
In an industry saturated with trend-driven workouts and a severe lack of differentiation, Nordic Strong offers an entirely new approach to total body fitness built for longevity and rooted in functional movement, breath, and flow. At the core of Nordic Strong’s one-of-a-kind experience is their patented fitness machine, designed to mimic the natural, rhythmic motion of cross-country skiing. With over 50 dynamic workout combinations, the full-body, low-impact modality seamlessly blends cardio, strength, and mobility to deliver results that are both measurable and sustainable.
Founded by Nicoline Roth, a Copenhagen native with family roots in Norway and a lifelong passion for movement and wellness, everything about the brand and experience is inspired by the ethos of the Nordic lifestyle: balance, simplicity, and connection. After discovering the patented fitness machine and experiencing its transformative potential, Roth set out to bring a smarter, more sustainable form of fitness to the global stage.
“It’s unlike anything else out there,” says Roth. “You can push your limits or slow things down—and either way, you leave feeling strong in every sense of the word. Nordic Strong is about more than just a workout. It’s about creating a space where people can reconnect to their bodies, build resilience, and move with purpose. We’re thrilled to expand our footprint and build a new community in New York, introducing our one-of-a-kind experience to a population of wellness-minded high performers.”
Following the success of the brand’s inaugural flagship studio, which opened in Copenhagen in 2022, Nordic Strong is excited to share its distinctive approach with a broader, global audience. The studio’s three signature classes combine strength, endurance, agility, and deep muscular engagement with an emphasis on quality over quantity. Each class is designed to leave participants feeling grounded, energized, and mentally clear.
- Nordic Strong – Signature session fuses strength-building exercises with high-energy routines, alternating between the machine combinations and dumbbell floor work to target a range of muscles from abs and glutes to arms and shoulders. Each session is tailored for intensity, delivering a dynamic, full-body workout in a vibrant atmosphere.
- Nordic Sculpt – Combines Pilates principles with deep muscle activation, focusing on precision and control. Using the machine, this class targets both large and small muscle groups, sculpting the physique and enhancing balance. Each session ends with mindful breathwork, offering a holistic approach to align body and mind.
- Nordic Cardio – High-intensity class blends fast-paced exercises on the machine with dynamic floor routines to maximize calorie burn, improve VO2 Max, and augment endurance. Expect a full-body workout that’s both challenging and exhilarating, inspired by cross-country skiing and perfect for boosting cardiovascular health.
Sag Harbor Pop-Up Details:
- Location: 11 Bridge Street, Sag Harbor, NY 11963
- Dates: Summer 2025: Memorial Day to Labor Day
- Pricing: Free Intro Class, $50 Single Class, New Member Offer $84 for 3 Classes, Founding Memberships
- Class Size: 20 Spots
- Exclusive Activewear Partner: Planet Nusa
For press inquiries, interview requests, partnerships, or events, please contact: comms@stashstrategic.com.
Follow on Instagram @nordicstrong and visit the website for class booking and more details on the upcoming studio openings.
Founded in Copenhagen in 2022 by Nicoline Roth, Nordic Strong is a Nordic-inspired fitness and wellness studio redefining the full-body workout experience. At the center of the studio is the patented fitness machine, designed to mimic the natural, rhythmic motion of cross-country skiing. With over 50 dynamic workout combinations, the full-body, low-impact modality seamlessly blends cardio, strength, and mobility to deliver results that are both measurable and sustainable.
More than just a workout, Nordic Strong embodies a holistic approach to wellness where performance meets mindfulness, and community is integral to the experience. Rooted in Nordic values of balance, simplicity, and connection, the studio is designed to help individuals achieve strength, resilience, and a sense of well-being, all while fostering a deep sense of community.
Born in Copenhagen and closely tied to her Norwegian heritage, Nicoline embodies the Nordic lifestyle that inspires the brand. Her deep love for nature infuses Nordic Strong with a sense of warmth, resilience, and purpose. Through innovation, intention, and a deep reverence for Nordic principles, Nicoline brought Nordic Strong to life. Following the success of its inaugural flagship studio in Copenhagen, Nordic Strong is expanding its presence globally, with a summer pop-up in Sag Harbor, NY and a permanent flagship set to open in New York City’s Flatiron Fall 2025.
Nicoline is also the proud co-founder of BEBOLD, an international women’s community and brand-building partner for female-led businesses with a central mission to support ambitious women on their path to success.
