ONE FIIT Announces Partnerships with Jetts UK, FÔLD and pliability

ONE FIIT, the group fitness training operating system, today announced the addition of three key fitness brands into its ecosystem and its readiness for more gyms and fitness brands to build, launch and scale their own proprietary training concepts on its open platform. The operating system is already powering HYROX’s Performance Hub 2.0, a group training platform used by almost 15,000 gyms and 75,000 coaches, and growing. The company has agreed a long-term strategic partnership with 24-hour gym operator Jetts UK and announced deals with two new branded training concepts, pliability and FÔLD, positioning ONE FIIT as the operating system for multi-modality fitness.

Meeting demand for longevity and recovery-led training

pliability is a mobility specialist catering to the growing trend for stretching and flexibility exercise in-gym and at home. FÔLD manufactures premium reformer Pilates beds and operates a scaling network of studio partners, with its equipment also deployed in hotels, residential buildings and homes.FÔLD is adding its pre-filmed reformer Pilates classes to ONE FIIT’s ecosystem so that they can be made available to its B2B partners, complementing its existing consumer app.

“At FÔLD, our mission has always been to make high-quality reformer Pilates more accessible without compromising on experience. Partnering with ONE FIIT allows us to extend that vision globally, bringing our training methodology and premium content into new environments, from digital, the home, gyms, hospitality and beyond. The ONE FIIT platform gives us the scale and flexibility to meet growing demand while staying true to the quality and consistency that defines FÔLD.” Says Tom McClelland, Co-Founder of FÔLD.

pliability will integrate its existing virtual classes, including mobility, warm-up and recovery programmes, into ONE FIIT’s virtual player, making this content widely available to gym partners.

Additionally, pliability will create new movement standards and programmes specifically for HYROX athletes. These will be filmed at ONE FIIT’s London studio and distributed to affiliated coaches and gyms through the HYROX Performance Hub, powered by ONE FIIT technology.

“pliability is built for people who want to stay active and feel good doing it. It’s about helping people keep doing what they love without being held back by their body — moving freely, feeling grounded, and training without limitations.

Partnering with ONE FIIT felt like a natural step. It allows us to bring our methodology into gyms around the world, making better movement more accessible without compromising on quality or intent.

At its core, it’s about helping people feel stronger, move better, and show up with confidence every day — and through ONE FIIT, we’re able to scale that mission globally.”

— Cody Mooney, Head of Operations, pliability

This announcement signals ONE FIIT’s move from powering flagship global concepts such as HYROX to enabling gyms and brands to build their own differentiated training experiences on a single, open platform.

Jetts UK: the blueprint for operator-owned conceptsJetts UK has selected ONE FIIT to power and scale JHYBRID, its in-house hybrid training concept, across its network. The partnership validates ONE FIIT as a long-term infrastructure partner for major gym operators seeking to own their intellectual property while delivering best-in-class member experiences.

“At Jetts, we only look to partner with brands that raise the bar and share our focus on building strong fitness communities,” said Marisol Baltazar Nava, Head Coach at Jetts UK. “ONE FIIT is a best-in-class technology and content partner whose quality and innovation will elevate the group training experience across our network.”

“Operators want ownership, flexibility, agility and quality. ONE FIIT delivers all four,” said Ian McCaig, Founder and CEO at ONE FIIT. “We’re the infrastructure layer that lets gyms build their own concepts, integrate global brands and scale across any environment, without compromise.”

An open platform for all operators: from independent studios to multi-site gym chains

While many fitness technology providers focus on single-brand deployments or closed ecosystems, ONE FIIT is building a neutral, brand-agnostic platform where global IP, local gym concepts and operator-owned brands can co-exist; all powered by the same interactive, data-driven infrastructure.

Studio, gyms and fitness concepts can now:

• Build bespoke in-house concepts with full IP ownership
• Integrate best-in-class global brands alongside proprietary programming
• Deploy seamlessly across gym floors, studios, mobile apps, hotels, residential and corporate environments.

The platform provides operators with the choice, ownership and flexibility to differentiate their brands while leveraging world-class technology and content infrastructure.

For more information, visit onefiit.com.

More Images can be found here