Pipette is expanding its Kids Line with Foamy Face Wash and Jelly Face Cream, two everyday face care essentials thoughtfully formulated for growing, sensitive skin and designed for kids ages 5 to 12. Launching September 15, the products create a simple routine that kids will be excited to use, and parents will be confident introducing.
Kids are becoming interested in personal care earlier than ever, but the products they see are not always designed for their age. Pipette is offering a clear, age-appropriate alternative built around a simple belief: children can develop independence and healthy personal care habits without being rushed into complicated routines or grown-up beauty culture.
Foamy Face Wash and Jelly Face Cream offer two everyday essentials: gentle cleansing and lightweight hydration. Together, they give kids an approachable routine they can begin to manage on their own while giving parents the safety, efficacy, and ingredient reassurance they have trusted Pipette to deliver from the beginning.
That trust is rooted in Pipette’s distinctive history. The brand was developed by scientists to prove that family care could be clean, effective, affordable, and beautifully designed. Teresa Lo, Global President of Belle Brands, helped bring that original vision to life, then chose to buy Pipette back when its former parent company filed for bankruptcy because, as a mother, she understood the importance of a brand that delivered everything families wanted without compromise. Today, Pipette is led by mothers who create products for their own families while preserving the rigorous science-backed standards on which the brand was founded.
“When I first became involved with Pipette, my son was still a baby, and this before my daughter was even born. Now he is seven, and she is five, and as their needs change, my needs as a mother are changing with them,” said Teresa Lo, Global President of Belle Brands. “They watch me and are naturally curious about my routines, but I do not want to hand them products created for adult skin or make them feel they need a complicated regimen. As my son and Pipette both turn seven, it felt like the perfect time to create the next set of products families can trust for this new stage. Foamy Face Wash and Jelly Face Cream give kids something that feels like their own while giving parents confidence that the formulas are age-appropriate, effective, and backed by the same incredible science Pipette was built on.”
GROWING INDEPENDENT. STILL A KID.
Pipette believes kids need healthy habits, not complicated routines. Personal care should support growing independence without accelerating children into beauty culture. By pairing products designed specifically for young skin with clear, credible guidance for parents, Pipette helps define what age-appropriate personal care can look like for a new generation.
The timing is especially meaningful as Pipette turns seven. The babies who first grew up with the brand are now reaching the same age when many children begin asking to manage simple routines on their own. Pipette will celebrate on September 7th with a community birthday honoring the families who have grown with the brand, followed by creator stories that capture a familiar shift: the parent who once reached for Pipette on behalf of a baby now watching that child reach for Pipette independently.
SIMPLE, SCIENCE BACKED CARE FOR GROWING SKIN
At the heart of both EWG-verified formulas is Pipette’s signature sugarcane derived from squalane, a skin-identical moisturizer that helps replenish hydration and support the skin barrier without feeling heavy or greasy. Both formulas feature a subtle watermelon hibiscus scent that makes the routine feel special without turning it becoming a complicated regimen.
FOAMY FACE WASH
MSRP: $12.99 | Available September 15
A tear free, pH balanced airy foam cleanser that gently washes away dirt, sweat and sunscreen without stripping the skin’s natural moisture barrier. Coconut derived cleansers, vitamins, antioxidants and glycolipids leave skin feeling clean, soft and comfortable after rinsing.
JELLY FACE CREAM
MSRP: $14.99 | Available September 15
A non-greasy, fast absorbing gel that delivers lightweight hydration with plant-based humectants and antioxidant rich nourishment. The comfortable, non-sticky texture makes daily moisturizing easy, even for kids who do not typically love lotion.
Both products are dermatologist tested, pediatrician approved and EWG Verified® and will launch September 15, 2026, on PipetteBaby.com before expanding to select retailers nationwide.
For more information, please visit pipettebaby.com or follow @pipettebaby. Pipette is available for purchase directly from PipetteBaby.com and at Target, Walmart and Amazon.
Modern parenting is chaotic. Your family’s personal care should not be. Pipette delivers safe, effective essentials for babies, kids and parents, supporting everyday moments from baby’s first bath to growing independence and beyond. Every gentle formula is dermatologist tested, pediatrician approved and thoughtfully made for sensitive and eczema prone skin, with an obsessive commitment to safety and transparency.
Led by mothers and grounded in the science on which the brand was founded, Pipette creates the products its team wants for its own families. At the heart of each formula is Pipette’s proprietary sugarcane derived squalane, a skin identical moisturizer that delivers deep hydration while gliding smoothly and never feeling greasy. Pipette makes beautifully designed, throw it in your diaper bag products parents can trust, because if it is not good enough for our own kids, it does not belong in the bottle.
