Plunge Announces Community Funding Round

Plunge, the leading cold plunge and contrast therapy company, today announced it has opened its community funding round to the public, allowing, for the first time ever, individuals to acquire an ownership stake in the brand.

Founded in 2020 by Michael Garrett and Ryan Duey, Plunge has experienced explosive growth over its last four years, surpassing $200 million in revenue to date, and selling over 30,000 cold plunges, creating a dedicated community of users through its premium experience. With zero equity dollars raised to date, this community funding round will proceed to a Series A funding round, taking place later this year.

“Since day one when we were first building our first prototypes in our garage, we always thought how incredible it would be to be able to have our early adopters, and our community, be co-owners of Plunge, so this is a full circle moment,” said Plunge Co-Owner and Co-CEO, Ryan Duey. “The initial success and response we have seen and experienced is a testament to the strength of our product and the community members we have built this alongside.”

Working with Wefunder, Plunge first reached out to its existing community base of over 30,000 users, allowing them to be the first to have the opportunity to invest before opening it up to the general public. To date, Plunge customers have committed more than $1.3 million in less than 2 weeks, putting it among the top 1% Wefunder campaigns to launch in the platform’s history.

“The $8 billion cold plunge and sauna industry is booming, but many customers are frustrated with the influx of low-quality products that compromise durability and user experience,” shared Michael Garrett, Co-Founder and Co-CEO. “At Plunge, we take pride in our in-house development of hardware and software, enabling us to deliver an unparalleled experience that fosters trust and loyalty from our customer base.

The community round is open to everyone with investments starting at $500 along with incentivized levels for investors:

• $2,000 – 20% off any Plunge product
• $5,000 – 25% off any Plunge product and 3-year extended warranty for $1
• $10,000 – 30% off any Plunge product and 3-year extended warranty for $1
• $25,000 – An in-person contrast therapy and breathwork session at the Plunge headquarters with a Wim Hof instructor
• $50,000 – Lifetime 30% discount on Plunge products and an in-person contrast therapy and breathwork session at the Plunge headquarters with a Wim Hof instructor
• $100,000 – A private Plunge Club party in the community of the investor’s choice for up to 300 guests, a 30% lifetime discount on Plunge products, and an in-person contrast therapy and breathwork session at the Plunge headquarters with a Wim Hof instructor

To learn more about the Plunge community investment round, please visit https://wefunder.com/plunge.

Note: Plunge is “testing the waters” to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.