Pulse Fitness Announces U.S. Expansion and Leadership Team

Pulse Fitness, a premier total-solution commercial fitness equipment manufacturer with more than 45 years of experience serving Europe and international markets, today announced its expansion into the United States and introduced the leadership team that will spearhead the company’s growth throughout North America.

Founded in the United Kingdom, Pulse Fitness has earned a reputation for delivering premium commercial fitness solutions, including cardio, strength, functional training, and connected fitness technologies. The company is recognized globally for its commitment to inclusive fitness, offering one of the world’s leading ranges of inclusive strength and cardio equipment designed to help operators create accessible training environments for users of all abilities. Pulse Fitness’ expansion into the U.S. market marks a significant milestone in its global growth strategy and reinforces its commitment to supporting fitness operators with best-in-class equipment, comprehensive service, and long-term partnerships.

Leading the U.S. expansion is Jamie Burton, President, USA and Global Development, who will oversee strategic growth initiatives, international partnerships, and market development. With nearly 30 years of experience growing multi-brand fitness organizations across the UK and Europe, Burton brings deep industry expertise and a proven track record of driving sustainable growth, operational excellence, and customer-focused innovation.

Joining Burton is a seasoned leadership team with decades of combined experience across commercial fitness, sales, operations, and business development:

• Mike Kelly, Chief Revenue Officer, is responsible for driving revenue growth, strategic partnerships, and customer acquisition initiatives across North America. Kelly brings more than 30 years of experience leading sales growth, strategic planning, and client-focused partnerships for some of the fitness industry’s most recognized brands.
• Andrew Graham, Sales Director, leads sales strategy and market expansion efforts, helping drive Pulse’s growth across key market segments. Graham brings extensive experience in strategic partnerships, business development, and sales leadership, having supported leading fitness, healthcare, and technology organizations, including the Medical Fitness Association.
• Ed Kurzontkowski, Vice President of Operations, oversees operational excellence, customer support, logistics, and service delivery to ensure a seamless customer experience. A seasoned manufacturing executive, Kurzontkowski brings more than 40 years of experience leading large-scale manufacturing operations and driving operational efficiencies within the fitness equipment industry.

“This expansion represents an exciting new chapter for Pulse Fitness,” said Burton. “As a leading fitness equipment provider in the UK, Pulse has helped create exceptional fitness environments through innovative equipment, inclusive design, and long-term partnerships. Our commitment to making fitness more accessible is reflected in our extensive range of inclusive strength and cardio solutions. We are bringing that same commitment, expertise, and partnership approach to customers throughout the United States.”

Pulse Fitness serves a diverse range of sectors, including health clubs, universities, hospitality, corporate wellness, non-profit sector, public recreation, and performance training facilities. The company is recognized for its integrated approach, combining equipment design for all abilities, facility planning, installation, service, and digital fitness solutions.

“Pulse was founded on the principle that quality should never be sacrificed,” said Ed Kurzontowski. “As we expand our presence in the United States, we remain committed to delivering exceptional equipment and service at a competitive price point. Our customers invest in fitness solutions that need to perform for years, and that commitment to quality continues to guide every decision we make.”

The U.S. expansion will enable Pulse Fitness to deliver its full portfolio of commercial fitness products and support services to operators seeking high-quality, inclusive, performance-driven fitness solutions backed by a global organization with a proven track record of success.