Pure Energy Music, the complete music and technology solution for the fitness industry, has been announced as Official Music Partner for the 2026 London West DEKA Trifecta Weekend, continuing its partnership with DEKA following successful events in Manchester and the East Midlands earlier this year.
Taking place on 28th–29th November at Farnborough International Exhibition & Conference Centre, the event marks DEKA’s London debut, welcoming athletes from across the UK and Europe for two days of fitness racing, functional performance and community-driven competition.
Created by the team behind Spartan™, DEKA has quickly established itself as a growing force in fitness racing worldwide. Built around ten standardised functional fitness zones, its repeatable challenges allow competitors to measure their performance and track progress, attracting everyone from first-time participants to elite athletes.
For the first time in the UK, athletes will have the opportunity to complete all three core DEKA formats — STRONG, MILE and FIT — across a single weekend, earning their DEKA Trifecta. The event will also feature DEKA Ultra and Ruck waves, offering additional challenges for those looking to test their endurance and strength.
As Official Music Partner, Pure Energy Music will soundtrack the competition floor, warm-up zones and athlete spaces throughout the weekend, building on its work at DEKA Manchester and DEKA East Midlands in 2026. The partnership has seen Pure Energy Music deliver fitness-focused soundtracks and live DJ performances designed to create energy, focus and excitement throughout the racing experience.
Emily leRoux, Vice President at DEKA International, said: “DEKA is about giving people the opportunity to challenge themselves, improve and be part of something bigger. While performance sits at the heart of every event, it’s the atmosphere and sense of community that make the experience truly memorable.
“Bringing our first Trifecta Weekend to the UK is a significant milestone, and music will play an important role in creating that energy across two days of racing. We’re delighted to be continuing our partnership with Pure Energy Music, following successful events in Manchester and the East Midlands, and look forward to an unforgettable weekend for our athletes and spectators.”
Andy Pickles, CEO of Pure Energy Music, said: “DEKA has created something really special. Its events are fast-paced, inclusive and built around a genuine sense of community, bringing together people of all abilities who share a passion for fitness.
“Having soundtracked DEKA Manchester and East Midlands earlier this year, we’ve seen first-hand how music contributes to the atmosphere and energy of these events. From the start line to the final stations, the right soundtrack helps create rhythm, focus and momentum, while bringing athletes and spectators together.
“We’re proud to continue our partnership for the UK’s first DEKA Trifecta Weekend and excited to bring something a little different to London as the DEKA community looks ahead to the World Championships in Texas.”
Throughout the weekend, Pure Energy Music will deliver a programme of music curated specifically for fitness, combining live DJ performances with purpose-built soundtracks designed to support movement, motivation and performance.
Fitness event specialist Logun DJ will be joined by internationally recognised fitness DJs Zakk Wild and Tom Seed, bringing their signature high-energy sets to the competition floor. All three DJs have extensive experience creating soundtracks for training and competitive fitness environments, helping maintain the energy and momentum throughout the weekend.
Adding a little Southern flair to the weekend, the day will wrap up with a specially curated Country Music Power Hour, bringing a taste of Texas to Farnborough ahead of the 2026 DEKA World Championships in Fort Worth, Texas, from 10th–13th December. Expect cowboy hats, country anthems and plenty of feel-good energy as athletes and spectators celebrate their achievements and get into the spirit of the upcoming World Championships. It’s a fitting way to round off the racing and build excitement for DEKA’s biggest event of the year.
Saturday 28th November will see competitors tackle DEKA FIT, combining 5km of running with ten functional fitness zones, alongside DEKA Ultra, an endurance challenge featuring five complete laps of the FIT course, totalling approximately 25km of running and 50 workout zones.
On Sunday 29th November, the focus will turn to DEKA MILE, featuring one mile of running across the ten zones, and DEKA STRONG, which removes the running element entirely. Ruck waves will also feature across the weekend, challenging athletes to complete the course while carrying a weighted backpack.
The event will take place within a single, open-plan competition space designed to reflect the layout and standards of the DEKA World Championship, providing a consistent racing experience for athletes of all levels.
The partnership reinforces Pure Energy Music’s growing presence across major fitness events, as the company continues to work with operators, brands and fitness communities to deliver music and technology designed specifically for movement, performance and participation.
Pure Energy Music is the complete music and technology solution for the fitness industry, helping operators, instructors and fitness brands create better experiences through music curated specifically for movement.
For more than 30 years, Pure Energy Music has combined original productions, expertly curated playlists, DJ collaborations and intelligent music technology to support every stage of the fitness experience – from group exercise classes and functional fitness training to major events and global fitness brands.
Today, Pure Energy Music works with leading gym operators, fitness concepts and event organisers across the UK and internationally, delivering music engineered to support motivation, performance and participation. Its growing network of DJs, producers and fitness professionals creates exclusive content designed around how people move, train and compete.
As the Official Music Partner to a growing number of fitness events and brands, Pure Energy Music continues to shape the soundtrack of modern fitness, bringing together music, technology and performance to help more people move.
For more information, visit www.pureenergymusic.com.
lauren@cesipr.co.uk
Pure Energy Music
