Pure Synergy, the flagship organic wellness brand from The Synergy Company, today introduces its new brand identity, developed in partnership with Colorado-based agencies The Storied Brand and Backbone Media. The work spans redesigned product packaging, a new website, a refreshed voice, and a reinvigorated approach to brand storytelling.
Pure Synergy’s new identity emerged from a strategic exploration of contemporary wellness culture and the evolving relationship consumers have with their health. That work pointed to a foundational intersection between what people increasingly seek from wellness brands and what Pure Synergy has believed, practiced, and pursued throughout its history. Those principles trace back to the company’s founding, when a deep respect for nature’s intelligence and confidence in people’s ability to cultivate their own vitality first shaped Pure Synergy’s formulations.
“There’s a remarkable story behind Pure Synergy, and much of it has gone untold,” said Jennifer Briggs, CEO of The Synergy Company. “We set out to understand what people are looking for in wellness today and discovered just how much of that already lives in who we are. This wasn’t about creating a new story. It was about finding a more meaningful way to tell the one we’ve been living.”
Pure Synergy’s ethos also informs the concept of “Personal Synergy,” the brand’s invitation for people to discover and shape their own approach to well-being. It rests on the idea that lasting health is built over time through the intelligent relationship between nature, the body, and the choices people make, and not a sole ingredient or quick fix.
The new identity is designed to bring forward what sets Pure Synergy apart, from the company’s ingredient sourcing and formulation philosophy to the people, places, and discoveries that have shaped its work. Founder Mitchell May has always been driven by a profound belief in human potential and an extraordinary curiosity about what nature makes possible. Both have guided nearly five decades of exploration and formulation, and remain at the heart of Pure Synergy today.
Pure Synergy’s organic formulations remain unchanged. The new website launches today at thesynergycompany.com, and packaging will be refreshed on a rolling basis, with all products expected in-market in their new packaging by 2028.
The Synergy Company is an independent, family-owned, Certified B Corporation and Climate Label Certified manufacturer based in Moab, Utah. With formulation development beginning in 1977, Mitchell May founded Pure Synergy in 1992 with the mission of creating organic formulations that work as a system within the body while simultaneously drawing from healing solutions found in nature. Pure Synergy is dedicated to applying its nearly 35 years of experience to help each individual find their “Personal Synergy,” a routine that fits their body, goals, and life. You can find Pure Synergy’s formulations or learn more at www.thesynergycompany.com, Amazon, or select online retailers.
rachel.weiss@backbone.media
Backbone Media
