When life gives you lemons, you make lemonade. That’s the philosophy behind Puresport’s latest launch, and it’s one the brand believes sits at the heart of every runner’s journey.
Running – as with life – rarely delivers perfect conditions. Runners manage injury, miss sessions, face bad weather, illness, life stresses and the kind of emotional weight that doesn’t show up in any training plan. The athletes who perform aren’t always the ones with the most talent or the loudest voices – they’re the ones who show up regardless, those who turn adversities into opportunities and find a way through.
And that’s exactly who the new Orange Lemonade Ultra Electrolytes celebrates.
First launched in May 2024, the Ultra Electrolytes range quickly became one of Puresport’s top-selling products; a clean, science-backed alternative to the overly sweet, over-complicated hydration drinks that dominate the market. Available in convenient no-added-sugar sachets, each serving delivers a precise dose of sodium, potassium, magnesium and calcium to support fluid retention, muscle function, and performance when conditions demand it most.
Orange Lemonade joins existing bestsellers Citrus Salt, Raspberry Salt, and Watermelon Salt, and the team are confident that it’ll be a popular addition to the range.
“Hydration is one of the variables every runner can control – regardless of what else the day throws at them,” says Dr. Jamie Pugh, Puresport Scientific Advisor. “When conditions get tough, the physiological strain increases, and fluid and electrolyte losses can compromise performance. Getting your electrolytes right, particularly sodium, helps maintain fluid balance, supports muscle function, and the mental sharpness that deteriorates first when you’re depleted.”
The launch reflects a wider belief at Puresport that performance is less about dominance and more about intelligence – knowing when to push, when to adjust, and how to meet your body where it is. That mindset has shaped the brand since its founding in 2018 by former professional athletes who set out to challenge the norms of a supplement industry built on noise and shortcuts.
“We make lemonade,” says Daniel Temm, CEO of Puresport. “That’s not just a product name, it’s exactly how we think. The runners we support aren’t the ones waiting for perfect conditions – they are the ones that show up anyway, those that adapt, and find a way – whatever gets thrown at them, Our job is to make sure the products they reach for are worthy of that effort, and this is a new addition to the range we are very proud of.”
The new Orange Lemonade Ultra Electrolytes are available from 22 April 2026 at www.puresport.co, priced at £33.00 for a pack of 30.
Puresport creates performance nutrition to help you keep going. For the Long Run.
The Puresport journey began in 2018 when its founders, former professional athletes, set out to create a new standard in clean, effective, and safe sports supplements. From day one, Puresport wasn’t built to follow the rules of the industry – rather to challenge them.
Whether building strength, chasing clarity, or simply getting through your week, Puresport products are designed to help you feel stronger and move better – always clean, always science-backed, and never compromising on quality.
Community – Puresport goes far beyond their product range. Based in London, the brand has cultivated an ever-growing supportive community through its Puresport Running Clubs, now active in cities across the UK. It all began with a few friends and a few miles, and is now a national movement with over 45,000 runners participating last year. United by the iconic pink socks, the community brings people together around a shared commitment to showing up for themselves, and for each other.
Products – Every Puresport product is Informed Sport certified and formulated with purpose – designed to support you before, during and after running and training:
- Ultra Electrolytes – Clean, salty hydration with none of the overly sweet or sugary fillers.
- Creatine – Pure 5g sachets for strength and power, taken daily.
- Cognitive Function – Supplements like Lion’s Mane, Ultra Ashwagandha, and Vitamin D3 to support mental clarity and resilience.
- Sleep & Recovery – Including Ultra Magnesium and targeted blends to support rest and deep recovery.
- Muscle Relief – Fast-acting Freeze Roll-On to soothe sore, overworked muscles.
- Apparel – Combining technical performance with everyday comfort, designed to move with you.
kate@competepr.com
Compete PR
