R.A.D®, the brand known for delivering best-in-class performance footwear, has announced it will be the official footwear partner of the annual sporting competition, the ROGUE INVITATIONAL for its 2026 and 2027 events.
R.A.D® will have a big presence at the three day CrossFit and strongman competition over the next two years, starting with this year’s event in Aberdeen, taking place on 23rd-25th October. As part of the partnership, R.A.D® and ROGUE, both brands which specialise in providing top-tier tools for athletes of all levels, from everyday competitors to world-stage elites, will be releasing a collaborative shoe in celebration of the event. This follows the release of the brands’ first co-branded limited edition version of R.A.D®’s renowned training shoe, the R.A.D® One V2 at the end of last year.
As part of the partnership, R.A.D® and ROGUE will be adding $10 of every pair of R.A.D® shoes sold on roguefitness.com to the athlete prize purse for the ROGUE INVITATIONAL.
Ben Massey, founder of R.A.D®, comments: “The ROGUE INVITATIONAL is an iconic competition and one we are beyond proud to be a big part of for the next two years. We have always celebrated our athletes taking part and connecting with the community at the event via our activations and workout sessions so are looking forward to doing this in an even bigger way this year and showing up in true R.A.D® style.”
Caity Matter Henniger, Chief Sales Officer at Rogue Fitness, said: “At ROGUE, we pride ourselves in working with brands in the CrossFit and strongman space which truly share our vision. We’ve always had a great relationship with R.A.D® and since launching our first collab shoe with them last year and working with them for the R.A.D® x ROGUE Tin Slingers community competition, we both knew we wanted to progress the relationship further. Having them come onboard for the ROGUE INVITATIONAL was the natural next step for both brands – we can’t wait to put on a show together in Aberdeen.”
Founded in 2019 by Ben Massey, R.A.D® was born in the CrossFit space and quickly expanded into the broader training world. The brand blends skate and surf culture with performance footwear and gained hype via its drop model, generating buzz and exclusivity. Ben, with a background in fashion and a previous CrossFit competitor and gym owner, sought to fill a gap in the market by designing performance footwear that balances style and function. R.A.D® is making waves in training and now running with its recently launched R.A.D® Running line, gaining recognition from athletes and grassroots communities.
About Rogue Fitness
Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 700 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.
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