Press Release

R.A.D® Launches Fourth Collaboration Shoe With Crossfit Athlete Danielle Brandon

Bringing the launch to life, the world-class CrossFit athlete is transformed into comic-book form superhero with her latest shoe powering her every stride.

Portland, OR / Feb 9, 2026 / R.A.D®

Portland, Oregon, U.S Monday 9th February – 2026: R.A.D® the cult performance footwear brand, has announced its fourth collaboration with original R.A.D® athlete and seven-time CrossFit Games competitor Danielle Brandon for a new limited edition R.A.D® ONE V2 shoe, launching on February 12th.

The limited-edition R.A.D® ONE V2 will launch in her signature pink style; reimagined with a sparkly sole and a hot pink midsole. The shoe is embossed with Danielle’s iconic ‘DBE’ (Danielle Brandon Energy) logo, incorporating her bold, unapologetic personality to the trainer’s design.

This time, R.A.D® presents Danielle in a short-form animated video inspired by ‘80s animated series, Thundercats. The animation highlights her power, strength and speed – capturing how high performance and vibe can live together.

The launch marks Danielle Brandon’s fourth collaboration with R.A.D® since she became the brand’s first athlete when it launched in 2022. Her previous collaborations, including the recent DBE Underwear launch, have consistently sold out within minutes –  this latest drop is expected to be no different.

Danielle Brandon commented on the launch: “My fourth shoe is finally here, and it feels like a perfect reflection of what I’m up to this season. It’s pink, purple, and sparkly. It’s loud – and so am I. I mean, my hair is pink! This shoe feels bold, playful, and unapologetic, which is exactly what DBE embraces. It might be my favourite shoe yet… although I say that about all my shoes.”

The Danielle Brandon limited edition R.A.D® ONE V2 will go live globally on Thursday 12th February at 11am ET / 4pm GMT online at https://rad-global.com/

###
About R.A.D®

Founded in 2019 by Ben Massey, R.A.D was born in the CrossFit space and is quickly expanding into the broader training world. The brand blends skate and surf culture with performance footwear and apparel, using a drop model to create buzz and exclusivity. Ben, with a background in fashion and a previous CrossFit competitor and gym owner, sought to fill a gap in the market by designing performance footwear that balances style and function. R.A.D is making waves in training, gaining recognition from athletes and grassroots communities.


About Danielle Brandon
Danielle is a 7x CrossFit athlete, who made her debut at the CrossFit Games in 2019. Known for her resilience, she achieved her best finish in 2022, placing 4th at the Games, and has consistently ranked among the top competitors in the sport.

She has an inspiring story, something which is detailed in her 2024 R.A.D® Tapes documentary “Danielle Brandon Energy” on R.A.D®’s YouTube channel – which explores her challenging upbringing and journey to becoming the 7x CrossFit Games athlete she is today.

Press Contact
Fittest PR
RAD@fittestpr.com
Fittest PR
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

No thanks.