Rally, the first company to bring orbital massage technology to the recovery market, has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2026.
This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations, recognizing companies and products across a variety of product sectors and regions worldwide.
Since launching in June 2025, Rally has redefined what recovery technology can look and feel like. The company’s flagship product, the Orbital Massager, delivers a first-of-its-kind recovery experience that combines orbital and percussive capabilities in a single device. Instead of repeatedly hammering one spot, Rally’s orbiting pad moves in tight, continuous circles that follow the body’s natural curves and musculature, making it equally effective for light fascia stimulation and deep targeted relief, with significantly less impact than traditional percussion guns.
“Being named one of Fast Company’s Most Innovative Companies is a tremendous honor for our team,” said John Benjamin, CEO and Co-Founder of Rally. “We collaborate with world-class engineers and physicians to deliver clinically informed tools that anyone can use, but our focus is always rooted in our customers’ real needs, whether they are elite competitors or someone recovering from an injury, managing the wear of physical labor, or simply trying to feel better in their body. For too long, recovery has been something people tolerate. We believe it should be something you look forward to.”
The Orbital Massager quickly earned recognition from athletic trainers and physical therapists for its ability to address deep tissue tension with a level of precision and personalization previously unavailable in consumer recovery devices. Within its first year of availability, Rally has reached users across all 50 states and has been adopted by dozens of professional teams across the NFL, NBA, WNBA, and other major professional leagues. Rally’s approach, grounding product development equally in biomechanical research and direct user feedback, has set a new standard for how recovery hardware is designed and validated in the wellness industry.
“Our goal has always been to create recovery tools that feel as good as they heal,” Benjamin continued. “This recognition from Fast Company inspires us to keep pushing that mission forward and to raise the bar on what recovery technology can do for people.”
The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world.
“Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to changethey drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.”
The full list of Fast Company’s Most Innovative Companies honorees can now be found at fastcompany.com. It will also be available on newsstands beginning March 31, 2026.
Fast Company will host the Most Innovative Companies Summit and Gala for honorees on May 19 in New York City. The summit features a day of inspiring content, followed by a creative black-tie gala including networking, a seated dinner, and an honoree presentation.
Rally is revolutionizing the muscle recovery device category with a low-impact handheld body massager that helps support deep muscle recovery, relaxation, and myofascial release using a proprietary orbiting pad to warm up and penetrate sore muscles. For more information visit getrally.co.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.
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