Recovr, the AI-driven member engagement platform, today announced its collaboration with STRONG Pilates, enabling franchisees to adopt Recovr’s technology to strengthen member experience and operational efficiency.
Recovr’s AI platform is now available to STRONG’s fast-growing global network of over 100 operating studios across 14 countries, and over 200 studios confirmed to open world-wide.
STRONG Pilates, the Australian-born fitness brand known for its signature Rowformer and Bikeformer workouts, has built one of the fastest-growing boutique fitness franchises globally. Now, it’s taking the next step — enhancing its already premium member experience through Recovr’s intelligent AI platform.
Recovr’s technology analyses member behaviour in real time, predicting engagement trends and helping studios take action before motivation drops. From automated check-ins and personalised messages to in-studio engagement prompts, every interaction becomes smarter and more personal.
The collaboration marks a meaningful move toward smarter, more personalised member experiences in boutique fitness. With STRONG continuing to expand both in Australia and internationally, Recovr offers studios a simple way to improve consistency, save time, and support members more effectively.
“We’re not just adding technology — we’re amplifying what makes STRONG special,” said Nick Hunter, Co-Founder & CEO of Recovr. “STRONG has built incredible momentum with its unique training model and community-first culture. Our AI platform helps them scale those personal connections that members love.
Recovr is an AI-powered platform for the fitness industry that helps gyms and studios understand member behaviour, automate engagement, and improve retention. By combining behavioural data with smart automation, Recovr helps operators deliver a more personal, connected, and profitable member experience.
About STRONG Pilates
Co-founded in 2019 by Michael Ramsey and Mark Armstrong, STRONG Pilates is an Australian-founded fitness format that combines Pilates with cardio and strength training via the exclusive Rowformer and Bikeformer (a Reformer with a rower or bike attached).
Designed for longevity in training, STRONG offers a low-impact, high-intensity full-body workout, which has been embraced by over 27,000 members worldwide. The fitness franchise has seen incredible growth over the past year, with over 100 operating studios across 14 countries, and over 200 studios confirmed to open.
nick@recovr.com
Recovr Pty Ltd
