Rêve Health Now Accepts HSA/FSA Payments Through Flex, Unlocking Pre-Tax Access to Root-Cause, Holistic Care

Rêve Health, the first integrative health platform to combine biomarker labs, Traditional Chinese Medicine, and purpose-driven living, is proud to announce a groundbreaking partnership with Flex. This collaboration allows customers to use their Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to invest in Rêve Health’s full suite of protocols, making deeply personalized, holistic healthcare more accessible and financially empowering.

In a world where most HSA/FSA dollars are spent on conventional treatments and quick fixes, Rêve Health is carving out a bold new path: one where individuals can apply pre-tax funds toward the root-root-cause care they believe in. By teaming up with Flex, a leader in HSA/FSA payment infrastructure, Rêve Health is bridging the gap between integrative medicine and modern financial tools.

New customers can now pay with their HSA/FSA debit card through our new HSA/FSA landing page, and current customers can choose the “Pay with HSA/FSA” option at checkout.

Every Rêve Health protocol—whether focused on hormone balance, digestive health, stress resilience, or purpose alignment—is eligible.

“We’re not just accepting a new form of payment. We’re redefining what qualifies as health care,” said Madeline Cunningham, L.Ac, Co-Founder and COO of Rêve Health. “By enabling HSA and FSA payments, we’re making it possible for people to use their benefits to invest in whole-person healing and an approach that feels meaningful to them, not just symptom management often found in conventional care. It’s a major step toward reshaping the healthcare system from the inside out.”

“Rêve Health is leading the way in redefining what health care can look like, and we’re proud to support that vision,” said Sam O’Keefe, CEO of Flex. “Our goal at Flex is to make it easier for people to use their HSA and FSA benefits on care that actually supports their health. This partnership is a powerful example of what’s possible when financial access meets values-aligned care.”

Even if members don’t have their HSA or FSA card on hand, they can check out with a credit card and receive an itemized receipt via Flex for easy reimbursement.

Why This Matters

This move marks a turning point for holistic care providers and their clients. Until now, many individuals using integrative and preventive health services have had to pay out of pocket while still contributing to benefits they couldn’t use. By accepting HSA/FSA payments, Rêve Health is giving people the power to align their values with their benefits.

HSAs and FSAs allow individuals to save pre-tax income to cover qualified healthcare expenses, reducing their tax burden while expanding access to essential care. With $150 billion sitting in these accounts, Flex is helping innovative businesses like Rêve Health unlock this funding for the people who need it most.