Rho Nutrition, the liquid supplement brand focused on better nutrient absorption, today announced the launch of High Absorption Omega-3, a new liquid formula that makes it easier for consumers to get the benefits of essential omega-3 fatty acids. Delivering 470 mg of EPA and DHA per serving, the formula combines clinically studied absorption technology with a convenient unflavored liquid format that has a mild taste and is designed to minimize fishy taste associated with traditional fish oil supplements.
Omega-3 fatty acids play an essential role in the brain, heart, eyes, and overall health.* Yet many Americans don’t get enough. New CDC data show that 98% of Americans have omega-3 levels below optimal levels, with more than half falling into the undesirably low range. Because the body produces minimal EPA and DHA from alpha-linolenic acid on its own, people must get these essential fatty acids primarily from fatty fish and / or supplements. But getting enough omega-3s isn’t just about how much people consume. How well the body absorbs them also matters.
Rho’s High Absorption Omega-3 uses AquaCelle®, a clinically studied delivery system that breaks omega-3 oil into tiny droplets, called micelles, preparing it for more efficient absorption. In a randomized, double-blind human study, AquaCelle demonstrated 7.1 times greater total omega-3 absorption over 24 hours and 3.7 times higher peak EPA and DHA blood levels compared to conventional fish oil (Source: European Journal of Nutrition, 2019).
“The best omega-3 is the one people will actually take consistently,” said Ryan Bishop, CEO of Rho. “Our focus has always been on delivering nutrients your body can truly absorb, not just what’s on the label. With High Absorption Omega-3, we’re bringing that thinking to one of the most foundational nutrients there is, without the fishy taste or bulky softgels that make so many people quit fish oil.”
The launch also marks an evolution in Rho’s approach to supplement innovation. While the brand is known for its liposomal liquid formulas, High Absorption Omega-3 is its first product to use a different delivery technology, reflecting Rho’s commitment to selecting the most effective absorption system for each ingredient rather than taking a one-size-fits-all approach.
Each 4 mL liquid serving of High Absorption Omega-3 delivers 268 mg of EPA and 202 mg of DHA from wild-caught marine fish, including anchovy, sardine, and mackerel. The oil is purified and third-party tested for heavy metals, microbiological contaminants, purity, and potency, and manufactured in a TGA- and FDA-registered facility. Its mild taste flavor and micellar delivery system are designed to eliminate the fishy taste and minimize the reflux commonly associated with traditional fish oil supplements.
The launch caps a busy year for Rho, which also introduced Multi-Peptide Daily, Tongkat Ali, and TMG, along with on-the-go travel packs of its popular NAD+ and other core formulas.
High Absorption Omega-3 is available beginning October 16, 2026, at rhonutrition.com for $54.95 per 30-serving bottle.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Rho Nutrition is a liquid supplement brand making liposomal nutrition easier to take and better absorbed. Founded in 2022 by supplement industry veterans Ryan Bishop and George Padilla, Rho creates products backed by rigorous third-party testing and manufactured in cGMP- and TGA-certified facilities. Learn more at https://rhonutrition.com/ or connect with Rho on Instagram, LinkedIn, and TikTok.
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