Ken Rideout and Jon Bier unveil an agency built to amplify world-class talent, celebrate expertise, and create lasting legacies.
RIDEOUT Sports & Entertainment launches today, ushering in a fresh approach to representation and storytelling for champions, innovators, and experts who are redefining what it means to be an icon. Founded by endurance athlete Ken Rideout and PR and brand strategist Jon Bier, the agency is dedicated to partnering with some of the world’s most accomplished and credible professionals, amplifying their influence, and connecting them with brands and opportunities that reflect their impact.
“At RIDEOUT, we believe the next wave of icons is forged in expertise, grit, and authenticity,” says Rideout. “We’re here to support and amplify these leaders as they continue to shape culture and inspire the world.”
Bier adds, “Our mission is simple: celebrate the experts and established pros who are already making waves in their fields and create opportunities that magnify their stories and legacies in meaningful, lasting ways.”
The agency’s initial roster features an impressive lineup of world-class talent. RIDEOUT works with trailblazers whose expertise drives culture, including Ariel Helwani, the definitive voice in combat sports journalism; Ben Greenfield, a pioneer in fitness and biohacking; Dr. Jeremy London, a leading cardiovascular surgeon, and innovator; Dr. Kelly Starrett, High-performance coach and movement guru, 3x NYT Best Selling Author and author of Becoming a Supple Leopard; Grammy-nominated artist, endurance athlete, and spiritual teacher Mike Posner; dynamic entrepreneur and athlete Michael Chernow; MMA Journalist, UFC fighter, broadcaster and actor Paul Felder; and holistic wellness leader and multiple time New York Times bestselling author Kimberly Snyder.
In addition to its client roster, RIDEOUT partners with some of the most innovative brands in wellness and performance. The agency collaborates with IM8 Health, Momentous, Maui Nui, RHONE, Plunge, Dream Performance and Recovery, RA Optics, Solluna and is a proud partner of the podcast Huberman Lab. These partnerships align talent with brands that share their values of innovation, authenticity, and excellence.
RIDEOUT Sports & Entertainment reflects the belief that expertise and authenticity are the cornerstones of lasting legacies. Through meaningful partnerships and compelling narratives, the agency celebrates the champions and experts who redefine success and inspire a future shaped by their impact.
RIDEOUT Sports & Entertainment is an agency committed to celebrating and amplifying the influence of experts and champions across sports, wellness, and culture. Co-founded by Ken Rideout and Jon Bier, RIDEOUT combines strategic storytelling, authentic partnerships, and a focus on legacy to support world-class talent in making an enduring impact.
For more information, visit https://www.rideout.group
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