Following a record-breaking 2025 event, Runningman today announced the first wave of official partners joining the festival for its 2026 edition, taking place September 18–20, 2026, at Kingston Downs in Rome, Georgia.
Blending endurance, recovery, education, music, camping, and community into one immersive weekend, Runningman has quickly become one of the fastest-growing experiential wellness events in the country. More than a race and more than a festival, Runningman brings together athletes, creators, entrepreneurs, and wellness enthusiasts for three days centered around movement, connection, and personal growth.
The 2026 festival will once again feature its signature one-mile oval course where participants can choose their own challenge—from a 5K to a 50K—alongside an expanded lineup of recovery experiences, educational programming, live entertainment, and immersive brand activations.
A Growing Roster of Industry-Leading Partners
Runningman also announced several category-leading brands that will help shape the 2026 experience.
Altra Running joins Runningman as the festival’s Exclusive Running Shoe Partner, bringing its athlete-first philosophy and innovative footwear to the heart of the event with product experiences, demos, and community engagement throughout the weekend.
Runningman also welcomes Rivian and AT&T Connected Car™ as official sponsors for 2026. Rivian and AT&T Connected Car™ are collaborating to drive the future of connected electric mobility across North America. As Rivian’s connectivity provider, AT&T delivers the highly dependable 5G network to help power continuous over-the-air updates, real-time navigation, and rich in-vehicle entertainment for Rivian drivers.
Tempur-Pedic will join Runningman as an official sleep and recovery partner, bringing the importance of restorative sleep directly into the weekend experience. Select attendees will have the opportunity to win a complete Tempur-Pedic sleep system, integrating premium sleep technology into Runningman’s broader focus on movement, recovery, performance, and overall well-being.
Powerade Power Water will support hydration across the entire weekend as the festival’s official ready-to-drink sports hydration and recovery beverage partner. From the racecourse and aid stations to recovery areas and fitness programming, attendees will have access to premium hydration products designed to help fuel performance before, during, and after every challenge.
Wellworthy will debut the Better For You Bodega, an immersive marketplace showcasing many of the most exciting brands across functional nutrition, hydration, snacks, supplements, and everyday wellness. Designed as a modern take on the neighborhood corner store, the Bodega will become a central gathering place where attendees can discover and sample innovative products from across the wellness industry.
Fjord returns to present the festival’s signature Cold Plunge Park, creating one of the largest cold immersion experiences ever assembled at an event. Guests will be able to recover between activities while experiencing guided cold exposure programming throughout the weekend.
Almost Heaven Saunas will present the Runningman’s Sauna Village, bringing together a range of traditional and modern sauna experiences to create one of the largest communal heat therapy destinations ever featured at a wellness festival. Almost Heaven Saunas will also power the World’s Largest Sauna with Harvia wood-burning heaters, delivering an authentic, high-heat experience at the center of the village.
Everyday Dose joins Runningman as the festival’s Exclusive Coffee Partner, presenting the Everyday Dose Café—the festival’s central gathering place where attendees can fuel their mornings with functional coffee, connect with the community, and recharge throughout the weekend.
Front Pack Sports will present the Runningman Learning Lab, a dedicated destination for conversations, ideas, and education centered around performance, wellness, mindset, entrepreneurship, and personal growth. Throughout the weekend, the Learning Lab will bring together athletes, founders, experts, and thought leaders for intimate discussions and programming designed to inspire attendees with practical insights they can carry well beyond Runningman.
TentCraft will serve as the Official Event Infrastructure Partner of Runningman, helping bring the festival environment to life through premium, custom-built structures and branded spaces across the grounds. From functional event infrastructure to highly visible partner activations, TentCraft will play an integral role in creating the physical framework for the Runningman experience and supporting the brands, programming, and community that define the weekend.
Leading up to race weekend, Runningman has hosted a series of food, wellness, and community collaborations designed to meet people where they already live, eat, and move. This year, Runningman has partnered with Impact Kitchen on a signature Runningman Smoothie, Bolay Kitchen on a custom Runningman Bowl, and PopUp Bagels on a series of community run clubs that bring together movement, connection, and post-run fuel. Together, these collaborations reflect Runningman’s broader mission to make movement and healthy living more accessible, social, and integrated into everyday life.
A Festival Built Around Movement
Runningman continues to redefine what a wellness festival can be by combining endurance sports with immersive experiences designed to challenge, educate, recover, and inspire.
The 2026 experience will include:
- A one-mile oval running course with distances ranging from 5K to 50K
- The World’s Largest Sauna experience
- Cold Plunge Park
- Recovery Row
- Learning Lab speaker series
- Better For You Bodega
- Community Fitness & Movement Hub
- Yoga, breathwork, meditation, and mobility sessions
- Live music and DJs
- Camping and glamping
- Evening entertainment and community programming
- Brand activations from many of the world’s leading health, wellness, and lifestyle companies
With attendance expected to grow significantly in 2026, Runningman continues its mission of creating a new category of live experiences where fitness, recovery, education, entertainment, and human connection exist together in one unforgettable weekend.
“Runningman has never been about simply crossing a finish line,” said Bobby Rossi, CEO of Runningman. “It’s about creating an environment where people push themselves physically, learn something meaningful, recover intentionally, and build relationships with others who value living an active life. The brands joining us this year share that vision, and together we’re creating an experience unlike anything else in the market.”
As Runningman continues its rapid growth, additional partners, speakers, musical performances, and festival programming will be announced in the coming months.
Runningman is a three-day movement and wellness festival that brings together endurance challenges, recovery experiences, educational programming, music, camping, and community into one immersive destination experience. Held annually at Kingston Downs in Rome, Georgia, Runningman has quickly emerged as one of the country’s most innovative live wellness events, attracting participants from across North America seeking a transformational weekend centered around movement, mindset, and connection.
For tickets and more information, visit RunningmanFestival.com.
runningman@aiir.agency
