Shiftwave, a nervous system regulation platform used across elite sport, clinical environments, first responders and high-performance settings, has announced its expansion into Europe through an exclusive partnership with BLACKROLL®, the Swiss-based leader in recovery and longevity.
The partnership marks a significant step in the global development of a new performance category: state regulation.
For decades, performance has been shaped primarily through training and recovery. What is now emerging across elite sport and high-performance environments is a third pillar—the ability to reliably shift state.
From Stress to State: A New Layer of Performance
At the centre of Shiftwave’s approach is a simple premise: how you feel is how you show up.
As stress accumulates in the body, it directly affects clarity, movement, recovery and readiness. The ability to move out of stress into a more optimal state is becoming increasingly important in high-performance environments.
SHIFTWAVE PRO is designed to make that shift possible—on demand.
The system synchronises full-body vibration with breathwork, immersive audio, coaching and meditation, delivered through a zero-gravity chair. By combining coordinated, body-led inputs, it supports consistent and repeatable changes in state without relying solely on cognitive effort or willpower.
Scaling Nervous System Regulation Across Europe
Through its partnership with BLACKROLL®, Shiftwave will now be introduced across key European markets, bringing its technology into studios, clinics, performance facilities and hospitality environments.
Marius Keckeisen, Co-Founder and Chief Innovation Officer of BLACKROLL®, said:
“With Shiftwave, we unlock a previously underestimated lever of recovery: the nervous system. By combining targeted vibration with guided audio, we enable people to actively train states like relaxation, focus, and activation with clear relevance for mental health, athletic recovery, high-performance sports, and therapeutic applications. This expands our understanding of recovery from a passive tool to a state you can actively control in everyday life.”
Mike North, PhD, CEO and Co-Founder of Shiftwave, added:
“For a long time, performance has been viewed primarily through the lenses of training and recovery. What we’re seeing now at Shiftwave—across elite sport, clinical environments, first responders and high-performance settings, including in war zones—is that nervous system regulation has become foundational.
How you feel is how you show up. As stress builds in the body, it shapes how you think, move and perform. The ability to reset—to shift out of stress and into clarity, readiness and performance—is becoming increasingly important in high-performance environments.
That’s what SHIFTWAVE PRO is designed to provide: a reset you can rely on, on demand. Our partnership with BLACKROLL allows us to bring this capability into Europe with both credibility and scale, introducing a more complete approach to performance—one that includes not just how you train or recover, but how you regulate.”
European Debut at FIBO 2026
SHIFTWAVE PRO will make its full European debut in Cologne this week at FIBO 2026, the world’s leading trade show for fitness, health and wellness, where attendees will be able to experience the system firsthand.
Positioned as a nervous system regulation platform, SHIFTWAVE PRO enables users to shift out of stress and into states of calm, focus or activation within minutes.
Operated via an intuitive app with more than 70 guided protocols, the system is designed to support performance, recovery and regulation across a range of real-world environments.
The following provides additional background on the company’s development, technology and deployment across high-performance environments:
Founded in the United States by engineer and researcher Mike North, PhD, alongside BIOPAC Systems pioneer Alan Macy and physicist John Foster, PhD, Shiftwave was built from the laboratory up. The system synchronizes full-body vibration through 18 vibrotactile transducers with guided breathwork, immersive audio, and real-time BioDrive® biofeedback — creating a precise, repeatable pathway to nervous system regulation. Trusted by senior executives at Google, Meta, SpaceX, and OpenAI, and designed from its earliest development to meet the demands of the highest-performance environments on earth, Shiftwave has earned its place where results are non-negotiable.
That commitment earned adoption across every major professional sports league in North America, with formal partnerships through the NFLPA and EXOS. The U.S. Air Force awarded Shiftwave multiple research grants, including an ongoing clinical trial, and the technology is actively deployed across all branches of the U.S. military. In 2022, Shiftwave brought its technology to Ukraine, expanding from frontline stabilization points to national rehabilitation and military hospitals. With 55 units now in active use, Shiftwave has been integrated into the Pinchuk Foundation’s POVERNENNYA network — 13 mental health centers across Ukraine serving military personnel, veterans, and their families. While multiple field studies have documented significant reductions in stress, pain, and anxiety, the most compelling evidence of efficacy is the breadth of adoption itself — from frontline stabilization points to military hospitals, national rehabilitation centers, and perhaps most meaningfully, children’s trauma rehabilitation programs.
Today, Shiftwave brings this proven capability to wellness professionals, recovery facilities, and individuals worldwide. The technology that helped special operators reset between missions and athletes return from injury faster is now accessible to anyone seeking to manage stress, accelerate recovery, and perform at their best.
Born in the lab. Proven in the field. Built for real life.
Website: shiftwave.co
Instagram / X / YouTube/LinkedIn/TikTok/Facebook: @ShiftwavePro
About BLACKROLL®
The Swiss company BLACKROLL® has established itself as the global market leader for innovative products related to sleep, regeneration and fitness. The foundation stone was laid in 2007 when Jürgen Dürr invented the BLACKROLL® – the first fascia roller produced in Germany with a unique, protected design. This was followed by initial milestones, such as winning the Physio Award from Thieme Verlag. In 2013, Jürgen Dürr and Marius Keckeisen founded BLACKROLL AG to drive the growth and internationalisation of the company.
Through quality, innovation and a clear purpose, BLACKROLL® has made a name for itself as a leading ‘recovery brand’ and established the category term ‘BLACKROLL’. With a comprehensive range of tools and concepts for fitness, recovery and sleep, the products promote the well-being, recovery and performance of people in over 57 countries.
Close collaboration with experts in sports science, physiotherapy and medicine guarantees the highest quality and effectiveness. In addition, thousands of trained trainers worldwide have the know-how to teach the effective use of the products. Sustainability and social responsibility shape our values, which is reflected in environmentally friendly production and fair treatment of partners and customers.
BLACKROLL® gives movement, regeneration and sleep a new dimension.
Further information is available at https://blackroll.com/
tom@shiftwave.co
Shiftwave
