Sir Mo Farah’s URUNN Secures Seven-Figure Raise on the Back of ‘Real Demand’ for Performance-Driven Running App

URUNN, the performance-driven running app co-founded by four-time Olympic gold medallist Sir Mo Farah, today announces a seven-figure fundraise, backed by continued investment from FitTech platform, 10XU, alongside a group of private investors.

The round provides growth capital to accelerate the next phase of URUNN’s expansion across product, talent and global user growth.

Following a successful seed round in 2025, URUNN has rapidly established itself as a challenger in the running app market, having secured users in more than 110 countries and partnerships with leading global brands including Huawei, Vodafone, Puma and Adidas. This fundraise reflects continued investor conviction in the product and its capacity for global scale.

Co-founded by Farah and elite marathoner Adam Clarke, URUNN directly integrates Olympic-level human expertise into the product, delivering an experience that mirrors working with a professional coach, at scale, to the global everyday running market.

The app brings together elite athletes and coaches, including Farah, Clarke, and Team GB athlete and elite coach Charlotte Purdue, translating decades of performance and coaching experience into a personalised, adaptive training programme.

With this raise secured, the capital will accelerate global expansion and support the hiring of specialist talent across product, engineering, performance and experience.

Adam Clarke, Co-Founder of URUNN, comments: “URUNN is built on a simple belief: that everyday runners who want to improve deserve access to what actually works. Securing this raise so quickly after launch shows there’s real demand for exactly that.

“We built URUNN to be that supportive guide for every runner, grounded in our own experience of how important the right coach is when you’re pushing to improve. That means real human expertise, delivered with genuine care for every runner’s journey, helping them discover the competitor within themselves.

“This funding takes us one step closer to that goal, expanding the depth of human expertise in the app, investing in the product, and continuing to grow the global community we’ve built in URUNN.”

Sir Mo Farah, Co-Founder of URUNN, adds, “I’ve spent my whole career learning what it takes to improve as a runner and be the best I could be. This latest funding round means we can reach more people, deepen the human expertise at the heart of the app, and make a real difference to how URUNN members run, and their belief in what they can achieve in this sport.”