Sleep Cycle, a global leader in AI-based sleep technology, today announces it has become the first application in the sleep category available through OpenAI’s platform.
Through the integration, Sleep Aid – Sleep Cycle’s audio-based features for relaxation and falling asleep – becomes accessible directly within ChatGPT. The launch marks an initial step in how Sleep Cycle can distribute its services via AI-based platforms, beyond its own app.
Sleep Aid consists of carefully designed audio experiences that help users unwind and fall asleep, including guided relaxation, calming soundscapes, nature-inspired audio and narrated content. The feature builds on the company’s long-standing expertise in sleep and sound analysis and is designed to make it easier to unwind and fall asleep.
“AI is an integral part of how we develop and distribute our products. The Sleep Cycle app in ChatGPT is a natural step in our strategy to make sleep health more accessible, in the environments where users already are,” says Erik Jivmark, CEO of Sleep Cycle.
Sleep Cycle in ChatGPT supports one of the most common sleep challenges – difficulty falling asleep. When a user in ChatGPT expresses trouble falling asleep, the platform can suggest Sleep Cycle’s Sleep Aid, with audio played directly within the chat flow to help the user unwind.
The launch positions Sleep Cycle at an early stage within an emerging distribution channel, where AI-based interfaces are increasingly becoming the entry point for digital services. The company believes that this type of integration over time can contribute to user growth, increased reach and new partnership opportunities.
“We see AI platforms as a new distribution channel for digital health. Being first in our category strengthens our position and allows us to reach new users at an early stage. Over time, we see potential to expand the integration to additional features and use cases,” says Erik Jivmark.
The launch is in line with Sleep Cycle’s strategy to evolve from a consumer app into a broader sleep technology platform. By combining a scalable consumer business with new distribution channels and gradually expanding into more advanced and higher-value use cases, the company strengthens its long-term position in digital sleep health.
Sleep Cycle is dedicated to making healthy sleep accessible to everyone. Our app helps users to build hero habits, identify potential sleep issues, and gain valuable insights into their sleep patterns. Leveraging patented sound technology and over 3 billion analyzed sleep sessions, Sleep Cycle provides unparalleled accuracy and personalized guidance. As part of its broader partnership program, Sleep Cycle offers company partnerships including in-app promotions, tailored SDK solutions, and an extensive data library, enabling businesses to expand their offerings with sleep solutions and insights. Sleep Cycle is listed on Nasdaq Stockholm under the ticker SLEEP, with its headquarters in Gothenburg, Sweden.
elisabeth.hedman@sleepcycle.com
Sleep Cycle
erik.jivmark@sleepcycle.com
Sleep Cycle
