SoulCycle, one of the most globally recognized wellness brands, announced today a new partnership with Uni, the zero-waste bodycare brand that is shaking up the beauty industry with ocean-powered products that hydrate and protect from the inside out. The partnership will bring a collection of Uni product offerings to SoulCycle studios across the U.S. and U.K. Together, the two brands are continuing their missions to help consumers take care of themselves from the inside out with a holistic approach to bodycare.
Starting March 3rd, SoulCycle’s riders will have exclusive access to a luxurious, nourishing post-class routine curated by Uni that hydrates and rejuvenates their hair and skin. All SoulCycle locker rooms will feature the Body Care collection of Hydrating Shampoo, Hydrating Conditioner, Skin Shield Body Wash, and Face Cleanser in all shower facilities. SoulCycle riders will enjoy exclusive early access to Uni’s Face Cleanser, which is not launching for direct-to-consumer sales until later this year. In addition, riders can nourish their skin post-shower with Uni’s award-winning 24-Hour Body Serum. This new amenities experience will enhance the glow that happens inside and out, from skin to soul, after each and every ride.
Beyond featuring Uni products in SoulCycle studios worldwide, the two brands are collaborating on an incredible year-long campaign of 360 moments to pamper and engage consumers. All SoulCycle riders will be eligible for a complimentary gift from Uni when they visit a SoulCycle studio on their birthday. Throughout the year, Uni and SoulCycle will be popping up with physical brand activations at flagship SoulCycle locations, such as a treatment pop-up at SoulCycle’s annual Wellness Weekend in the Hamptons. Consumers everywhere will be able to follow the story of these two brands uniting to support ‘inner glow’ through a digital-first series that features major influencers and educational content about the brands.
“While every SoulCycle ride will give you an incredible physical workout and a great sweat, our community keeps coming back because they know the experience is all about strengthening your mind and soul as well. From the moment we met our friends at Uni, we knew that they just get it: wellness is about how you feel inside and out,” says Evelyn Webster, CEO of SoulCycle. “Their incredible products are sustainable, science-backed, and get results – all while leaving you feeling pampered, which our riders are going to love after leaving it all on the bike.”
“ We are partnering on a 360 brand initiative, we don’t believe in placement.” says Uni Founder & CEO Alexandra Keating.We wanted the brand experience to be a part of every touch point. SoulCycle are working with Uni as they know their customers prioritize wellness and want the best quality products for their bodies and the environment. In this branded campaign you will find new initiatives. Such as the birthday campaign where SoulCycle users will receive a birthday gift from Uni & SoulCycle on their birthday to warriors prizes to summer brand activations.
Uni’s products are all about creating luxurious, results-driven and ocean-powered bodycare. Formulated with marine ingredients that hydrate, protect, and make skin glow all year round. The Body Care collection is powered by the Uni Marine Complex, a special blend of ocean hydrators, antioxidants, and minerals in a seawater base. This innovative form provides 24-hour hydration, draws moisture to the skin and enhances the skin barrier function while reducing water loss.
Together, SoulCycle and Uni are helping riders unleash their inner glow and embrace the playful, flirty side of self-care. This is more than just a routine; it’s a celebration of you!
To learn more about Uni products at SoulCycle, please visit: https://weareuni.com/pages/soulcyclexuni
SoulCycle is a high-intensity indoor cycling studio that redefines feel-good-fitness by creating the space to feel through movement. SoulCycle’s riders step into their sanctuary and remain rooted in gratitude and supported by their community throughout the 45-minute workout. The signature classes are designed to strengthen your mind, body and soul with dynamic coaches and rhythm-packed playlists.
Launched in New York City in 2006, SoulCycle spans over 60 studios across the U.S. and U.K. and draws in a loyal community of riders year after year. SoulCycle’s studios are popular destination spaces outfitted with curated art and the brand’s proprietary retail fitness and lifestyle collection, Soul by SoulCycle.
About Uni
Uni is a nod to the sea urchin, whose goodness is found inside. Results-driven, ocean-powered bodycare – marine ingredients straight from the sea that hydrate, protect, and make the skin glow. Infused with luxurious fragrances, inspired by coastal European beaches.
