Sportive Breaks has announced Wattbike, world leaders in indoor cycling performance, as its Official Indoor Training Partner, supporting their customers in preparation for some of the world’s most iconic cycling events.
The partnership will extend across the full Sportive Breaks portfolio, and see Wattbike deliver structured training content, performance education and exclusive product benefits to athletes preparing for major cycling and triathlon events worldwide.
Through the collaboration, Sportive Breaks customers will gain access to expert-led training resources, actionable performance insights and special Wattbike offers – all designed to optimise preparation and elevate race-day performance, whether it be in chasing a personal best or simply arriving on the start line in the best form possible. The partnership will also introduce exclusive customer offers, co-branded competitions and integrated campaigns aligned with key moments in the cycling calendar, delivering added value and a more connected performance experience for Sportive Breaks athletes worldwide.
Wattbike will support Sportive Breaks athletes as they build towards key events including the Etape du Tour this July and Mallorca 312 2027, providing structured programmes that they can choose to follow as part of their preparation. The collaboration has already come to life on the ground, with Wattbike Ambassador Tom Heath joining Sportive Breaks in Mallorca for the Mallorca 312 in April. With the Etape du Tour now just weeks away, Wattbike has also supported Sportive Breaks customers set to ride in July with a rescue training plan – designed to save preparations for those who require a little more support in the final weeks.
Marie-Clare Dixon, Head of DTC and Brand at Wattbike, said: “We’re really pleased to be partnering with Sportive Breaks. Their community is made up of people who genuinely care about their sport, whether that’s training for their first big event or chasing something personal to them. This partnership is about making good preparation more accessible and giving athletes practical support they can actually use. If we can help people feel more confident, more informed and better equipped as they build towards their events, then that’s what matters. It makes for the perfect fit!”
Samantha Varley, Head of Product and Operations at Destination Sport Experiences, continues: “Our customers dedicate a great deal of time and energy in their preparation for our events – be it in the negotiation of early morning alarms,, long winter miles or juggling training around work and family life. When they book with us, it’s not just a trip, it’s the culmination of months of commitment. Having Wattbike as our Official Indoor Training Partner means we can genuinely support that journey in a more meaningful way. Their credibility in performance sport speaks for itself, and this partnership helps us give our athletes better tools, better guidance and greater confidence from those first training sessions right through to race day.”
For more information, visit www.sportivebreaks.com and www.wattbike.com
Sportive Breaks caters for athletes who want to participate or spectate in the very best cycling across Europe.
Sportive Breaks is part of Destination Sport Group, a specialist sports travel group operating globally across the UK and Europe, North America and Asia-Pacific. Destination Sport Group offers a best-in-class service across multiple sports travel verticals including mass-participation event travel, travel management for elite sports organisations, global destination management, VIP travel and hospitality programmes, fan travel experiences and tours for grassroots sports organisations.
Sportive Breaks offer travel packages and guaranteed entry to sportives, gran fondos, grand tours, and cycling holidays around Europe, together with VIP hospitality access to many of the top professional cycling events, including the Giro d’Italia, Tour of Flanders and Milan Samremo. While guaranteed entries are available for the most popular sportive events including Mallorca 312, Gran Fondo Strade Bianche and Etape du Tour – the only event that gives riders the chance to ride the exact same route as Tour de France pros, amongst many other great trips.
Sportive Breaks are fully ABTA bonded with an ATOL licence, in line with the consumer financial protection requirements of UK travel law and proud winners of the Platinum Trusted Service Award from Feefo for three consecutive years
About Wattbike
Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. Wattbike is the trusted training partner for improving health and performance, and that is why it is the choice of both the world’s top sporting teams, as well as thousands of everyday athletes at home.
Wattbike was born more than 20 years ago with one goal – to create the ultimate indoor training bike. No other indoor trainer measures every pedal stroke and revolution so precisely, giving instant insights to get the most from every workout. Expertly crafted and designed in the UK, Wattbikes are tough enough to withstand the intense training of elite athletes, while beautiful enough to sit in the homes of everyday athletes too.
kate@competepr.com
Compete PR Ltd
