Less than three months after launching its first products, StripIt is expanding its oral dissolving supplement platform with three new additions: Vitamin C, B12 and D3+K2.
The Los Angeles-based supplement company debuted the expanded lineup September 18–20 at Runningman Festival in Rome, Georgia, marking both the launch of the three new products and StripIt’s first major in-person consumer event.
StripIt launched in June 2026 with two products, Sleep and Digest Probiotic. With the addition of Vitamin C, B12 and D3+K2, the company has grown from two products to five as it builds a broader supplement lineup around its ultra-thin oral strip format.
The new products were introduced to consumers at the Wellworthy Bodega during Runningman, a three-day active lifestyle festival combining running, fitness, recovery, wellness, live programming and experiential brand activations. Throughout the weekend, attendees were able to experience StripIt’s dissolving format firsthand. By the end of the festival, StripIt had distributed every strip it brought to the event.
“Launching online gave us our first indication that consumers were interested in experiencing supplements differently, but Runningman gave us the opportunity to put StripIt directly into people’s hands,” said Noy Chatoyan, co-founder of StripIt. “Watching someone try a strip for the first time and immediately understand why the format is different was incredibly validating. By the end of the weekend, we didn’t have a single strip left.”
StripIt’s oral strips are individually packaged and designed to dissolve directly on the tongue without water. The company is building the format across multiple everyday wellness categories as an alternative for consumers who may not connect with traditional pills, powders or gummies.
For founders Noy and Vem Chatoyan, the expansion is part of a broader effort to rethink not only what consumers take, but how they experience supplementation.
“We don’t see StripIt as simply taking existing supplements and making them thinner,” said Vem Chatoyan, co-founder of StripIt. “The opportunity is to build an entire wellness platform around a format that is portable, approachable and easy to fit into everyday life. If changing the experience brings people into the category who otherwise wouldn’t participate consistently, that can expand what the supplement category looks like.”
The three new products broaden StripIt’s lineup across everyday vitamin and wellness needs:
Vitamin C — an oral dissolving Vitamin C strip.
B12 — an oral dissolving Vitamin B12 strip.
D3+K2 — an oral dissolving strip combining Vitamin D3 and Vitamin K2.
The Runningman debut also marked the first time StripIt’s complete five-product lineup was available together in an in-person setting.
“We spent the first part of 2026 building and launching the foundation of the brand,” said Noy Chatoyan. “Now we’re focused on showing how far this format can go.”
StripIt’s Sleep, Digest Probiotic, Vitamin C, B12 and D3+K2 products are available through getstripit.com.
StripIt is a Los Angeles-based supplement company founded by brothers Noy and Vem Chatoyan. The company creates oral dissolving supplement strips designed as an alternative to traditional pills, powders and gummies. StripIt launched in 2026 with Sleep and Digest Probiotic and has since expanded its lineup with Vitamin C, B12 and D3+K2.
Each supplement comes in an individually packaged, ultra-thin strip that dissolves directly on the tongue without water. Through its dissolving strip format, StripIt aims to make everyday supplementation more accessible and approachable while bringing new consumers into daily wellness.
StripIt products are available at getstripit.com, Amazon, Walmart.com and TikTok Shop.
noy@getstripit.com
StripIt
vem@getstripit.com
StripIt
