StripIt, a wellness startup reimagining how people take supplements, today announced the launch of its first dissolvable oral supplement strips, introducing a new format designed to move beyond traditional pills, powders, and gummies.
Founded by brothers Noy and Vem Chatoyan, StripIt was created around a simple observation: most supplement innovation has focused on ingredients, while the experience of taking supplements has remained largely unchanged.
The company’s ultra-thin oral strips dissolve directly in the mouth in seconds and are designed to be carried anywhere, eliminating the need for water, bulky bottles, scoops, or chewable products.
Launching with two products—Sleep and Digest—StripIt is targeting one of the biggest challenges in wellness: consistency.
“People don’t struggle because they don’t know supplements can be beneficial,” said Noy Chatoyan, Co-Founder of StripIt. “They struggle because the experience is inconvenient. We believe the future of supplementation isn’t just about what’s inside the product—it’s about creating a format people actually want to use every day.”
The launch comes as consumers increasingly prioritize convenience, portability, and habit-friendly wellness products that fit seamlessly into modern lifestyles. While the supplement category has expanded dramatically over the last decade, most products still rely on formats that have remained unchanged for generations.
StripIt’s approach is built around a simple idea: if taking supplements feels easier, consumers are more likely to stay consistent.
“The biggest challenge in wellness isn’t awareness—it’s adherence,” said Vem Chatoyan, Co-Founder of StripIt. “Most people already know they should be taking supplements. The question is whether they’ll actually stick with them. We built StripIt to remove friction from that daily habit and create a supplement experience designed for real life.”
The company’s first product lineup includes:
- Sleep — a dissolvable nighttime strip formulated with melatonin, valerian root, lavender, chamomile, and hibiscus.
- Digest — a dissolvable digestive support strip formulated with probiotics, digestive enzymes, and prebiotic fiber.
Looking ahead, StripIt plans to continue expanding its platform with additional wellness categories while remaining focused on its core mission: reinventing supplement delivery for the next generation of consumers.
Both products are available beginning today through the company’s direct-to-consumer website.Consumers can learn more and purchase products at getstripit.com. Follow @getstripit on Instagram for product announcements, educational content, and behind-the-scenes updates from the brand.
StripIt is a wellness brand reimagining supplements beyond pills, powders, and gummies. The company creates dissolvable oral supplement strips that are portable, convenient, and easy to take wherever life takes consumers.
Its mission is simple: to make taking supplements feel less like a chore and more like something people can consistently incorporate into their daily routines. StripIt believes that format matters just as much as ingredients, which is why the company is building a new category of supplements designed for modern lifestyles.
hello@getstripit.com
StripIt
