The Yard Strength Training, a rapidly-growing strength training company known for its reservation-based “pod” training model, announced it has signed a lease for its third Bay Area location at 1906 Union Street in San Francisco’s Cow Hollow neighborhood. The approximately 4,300-square-foot facility is scheduled to open in September 2026.
The new location will feature 8–12 dedicated squat rack “pods,” allowing individual members and independent personal trainers to reserve private training spaces by the hour. In addition to pods, the facility will include shared strength and conditioning equipment including dumbbells, kettlebells, cables, lower body machines, cardio equipment, and turf areas, mirroring the format of The Yard’s existing studios in Lower Pacific Heights (San Francisco) and Tam Junction (Mill Valley).
Founded in 2021, The Yard Strength Training has grown into one of the Bay Area’s most in-demand strength training studios, driven by a model that prioritizes space, structure, and flexibility for both individual members and independent personal trainers. The company’s existing studios are currently operating at high utilization levels, reflecting sustained demand for structured strength training environments and the exclusivity of the pod reservation model.
The Cow Hollow location was selected after a multi-year search aimed at identifying a site positioned between The Yard’s existing San Francisco and Mill Valley studios. The new studio is expected to serve as a key bridge between the two markets while expanding access in one of San Francisco’s most active fitness and residential corridors.
Recent company performance, including growth reported in The Yard’s 2025 Year in Review and Q1 2026 update, highlights continued momentum.
“We’ve been intentional about where we expand,” said Joseph Cicero, Founder of The Yard Strength Training. “Cow Hollow sits squarely between the two communities we already serve heavily. We’ve seen consistent demand from both members and trainers for more access in this corridor, and this location allows us to meet that need without compromising the experience that defines The Yard.”
Memberships for the Cow Hollow location will be available immediately upon launch. Additional details regarding programming, onboarding, and pre-opening access will be announced closer to opening.
For more information, visit www.theyardstrengthtraining.com or contact support@goyard.fit.
The Yard Strength Training is a San Francisco-based strength training company founded in 2021. The company operates a reservation-based training model built around dedicated “pods”—private squat racks reserved by the hour—combined with shared strength and conditioning equipment to support both individual training and independent personal trainers.
With locations in San Francisco and Mill Valley, The Yard has become a leading destination for structured strength training in the Bay Area, serving a growing community of members and trainers seeking flexible, efficient, and high-quality training environments.
For more information, visit www.theyardstrengthtraining.com or contact support@goyard.fit.
joe@goyard.fit
The Yard Strength Training
