Tonal Appoints Jack Taylor as PR Agency of Record

Tonal, the smartest, most effective strength training system, has appointed Jack Taylor as their public relations agency of record.

Since its inception in 2015, Tonal has been transforming the fitness industry with intelligent features that combine efficiency, personalization, and effectiveness to help members push past plateaus and achieve results. Tonal combines world-class data science, computer vision, AI, and instructor-led on-demand and live workouts across a number of fitness categories including strength training, cardio, yoga, HIIT, mobility, and more.

As part of this partnership, Jack Taylor will focus on brand and consumer communications through dynamic storytelling about the world-class product and content, while underlining the company’s continued growth and innovation at large. This will include product seeding and in-person demos, building community through activations, alongside an evergreen focus on elevating the leadership team behind the iconic brand, including newly appointed CEO Darren MacDonald, through digital, podcast, broadcast, and speaking opportunities spanning traditional and new media channels.

“I love Tonal. This is an exciting collaboration for us and one that makes so much sense in the context of our portfolio and expertise. Not only did Tonal help carve the connected fitness category, they’ve continued to grow and evolve. People who have a Tonal use it, unlike so many others in the category that just become clutter. The team’s passion for a high-performance lifestyle is a perfect match for Jack Taylor’s prowess building brand through story.” – Jon Bier, Founder, and CEO of Jack Taylor.