KIC, Australia’s leading health and wellness platform, is bringing The Ritual to print for the second time, extending its free weekly wellness editorial into physical distribution.
“The Ritual sits within KIC’s broader ecosystem but strategically operates independently of the KICApp, giving it room to grow as its own platform for writers, brands and experts across the wellness space,” said Janey Martino, CEO of KIC. “Behind closed doors, we’re constantly connecting with and learning from incredible minds in the wellness world. The Ritual is how we bring our community into the conversation, allowing us to go deeper into the ‘why’ behind wellness innovation.”
Its editorial spans four pillars: Movement, mindset, culture and rituals, delivered through personal essays, interviews, trend analyses and community stories that favour realism over aspiration.
Since launching in February 2026, The Ritual has built an average weekly readership of over 100,000 and an average open rate of 54.5%, well above the 30% industry benchmark, alongside 65% growth in KIC’s total email database. Issue 02 of the print edition arrives as KIC prepares to publish its 24th digital issue.
Led by Editor Tess Kent, The Ritual expands well beyond a solo byline, drawing on regular expert contributions from psychologist Bec McWilliam and dietitian Liv Morrison, alongside guest contributors including Rachael Akidenor, Sophie McIntyre and Hannah Vanderheide.
Each quarterly print run is curated from the newsletter’s best-performing stories, selected using reader feedback and open-rate data, and distributed free through wine bars, wellness spaces and hotels across Melbourne, Australia.
“The Ritual was built because the wellness industry can feel exclusive and murky, and people are tired of finding their wellness information through an algorithm,” said Tess Kent. “Every week, we’re asking the ‘why’ behind the trends that dominate our feeds, and doing it alongside our readers. Print gives that same intent a physical home, and working with Samantha Gibson on Issue 02 has been one of the biggest highlights of building this title.”
Bringing The Ritual into print continues a pattern for KIC, which built its name as a digital-first platform before opening its first bricks-and-mortar studio, KICStudio, in Cremorne in April 2026. With plans for in-person events and networking collectives, the instinct is at work: meeting community where they are, on and off screen.
The Ritual is free to subscribe. Dropping in your inbox every Thursday morning: https://kicwellness.com/pages/newsletter
Credits:
Editor: Tess Kent
Designer: Samantha Gibson
KIC is a leading Australian wellness brand dedicated to helping women build sustainable movement, mindset and nourishment rituals. Co-founded by Steph Claire Smith and Laura Henshaw in 2015, KIC has evolved from a highly successful digital platform into a wellness ecosystem with the opening of its first physical space, KICStudio in Cremorne, Melbourne, and its expanding KICShop retail arm. By championing experience over outcome, KIC empowers its community of over 2.8 million people in over 120 countries to move for how they feel, fostering physical strength, emotional awareness, and meaningful connection.
Nicole@kicwellness.com
KIC
