London-based mental health brand Self Space has launched a crowdfunding campaign to support the growth of its same-day therapy model, backed by existing investors Redrice Ventures and Amrock Ventures. Founded in 2017, the company has delivered over 130,000 one-to-one therapy sessions, including more than 30,000 in 2025 alone, and works with over 250 organisations across the UK to improve workplace wellbeing.
The crowdfunding campaign marks the next stage in Self Space’s growth as demand for timely mental health support continues to outstrip supply. Around one in four UK adults experiences mental ill-health each year, while organisations face an estimated £110bn+ annual cost linked to burnout, stress-related absence and reduced productivity, all within a system still constrained by long waiting lists.
As businesses absorb billions in annual costs linked to burnout and stress-related absence, demand for workplace mental health solutions is increasing. Yet access remains slow, fragmented and largely reactive. Self Space’s model was designed to address this gap by providing therapy earlier, in-person on the high street, not only at points of crisis but when people want space to reflect, recalibrate and take preventative action.
This approach, described by the company as “mental maintenance”, has resonated with Londoners. Rather than relying on one-off interventions, Self Space provides ongoing one-to-one support for individuals and sustained programmes for organisations, embedding care into everyday working life. The company works with more than 250 organisations across sectors including retail, creative industries and consumer goods. Alongside its impact, the business has demonstrated consistent commercial growth. Self Space has grown revenues by an average of 26% year on year and forecasts revenue of £4.7m in 2026.
Founder, CEO and therapist of 25 years, Jodie Cariss said the decision to crowdfund reflects the company’s desire to grow without losing the principles it was built on.
“This business exists because people needed access to support earlier, not just when things reached crisis point,” she said. “Opening this round allows the people who already believe in that approach to take part in how we grow, while keeping accountability close and care at the centre.”
Crucially, the crowdfunding round reflects the brand’s belief that mental health infrastructure should be community-owned, not closed off. Many of Self Space’s clients, partners and supporters have engaged with the brand through therapy, workplace programmes, cultural events and partnerships. This round offers them a chance to back a model they already believe in.
As conversations around mental health continue to move beyond awareness and towards action, Self Space is positioning itself not as a disruptor, but as long-term infrastructure — a new standard for how mental wellbeing fits into everyday life.
The crowdfunding round is open via Republic Europe, with investment available from £40.
Self Space is the world’s first on-demand mental health service on the high street. The team have delivered over 120,000 sessions (and counting) across five London locations and online, through a team of 130+ qualified therapists.
Built around the idea of mental maintenance, Self Space offers 1:1 therapy, workshops, community events, and psychoeducation for individuals and organisations – helping people look after their minds the way they do everything else that matters.
Self Space business partners include The Old Vic, M&C Saatchi, and Depop, alongside hundreds of other forward-thinking companies. In 2025, Self Space was recognised on The Times Alternative Rich List as one of the UK’s leading businesses redefining wealth – contributing to the richness of life beyond financial success.
https://theselfspace.com/ https://www.instagram.com/theselfspace/
In Progress Collective
