Veloforte, the award-winning Real Nutrition brand, has announced the launch of MagnesiumPro, a new full-spectrum 4-in-1 magnesium complex designed to support the body’s natural restoration processes.
The launch reflects a growing belief within the business that the magnesium category has become overly associated with a single benefit: sleep.
While sleep remains a crucial benefit, magnesium contributes to hundreds of biological processes across energy production, nervous system function, muscle function and recovery. Veloforte believes the wider role magnesium plays in helping the body restore balance, regulate systems and prepare for future demands has become increasingly overlooked.
“People hear magnesium and think sleep. We think that’s only part of the story,” said Marc Giusti, Founder of Veloforte.
“Sleep is one expression of restoration, but it’s not the whole thing. The body is doing some of its most important work in the hours between effort and output — restoring what has been used, regulating what is under strain and preparing itself to go again. MagnesiumPro was built to support that broader process.”
Rather than relying on a single form of magnesium, MagnesiumPro combines four complementary forms — Magnesium Glycinate, Malate, Taurate and Aquamin® marine magnesium — delivering 375mg of elemental magnesium, equivalent to 100% of the recommended daily intake.
The formula is further enhanced with plant-based BIOVIT™ vitamins D3, B6 and B12 alongside natural botanical extracts including ginger, turmeric and BioPerine®, supporting nutrient absorption, energy metabolism and the body’s natural recovery processes.
The result is a more complete approach to rest, recovery and restoration, designed for active people looking to build stronger, healthier bodies for the long term.
The launch also represents the continued evolution of Veloforte’s product ecosystem.
Known for its natural energy, protein and recovery products, the business has increasingly expanded into foundational health categories through products such as CollagenPro and now MagnesiumPro. Together, they form part of Veloforte’s wider mission to support performance today and long-term health tomorrow.
The company describes this as helping people get more from the hours no one sees — the moments between effort and achievement where the body does some of its most important work.
“The biggest shortcuts in nutrition aren’t always the ingredients,” added Giusti.
“Sometimes they’re the stories we tell about them. We wanted to build a magnesium product that reflects the complexity of the body rather than reducing it to a single promise.”
MagnesiumPro is available now from Veloforte.
Website: Veloforte.com Product Page: MagnesiumPro
Veloforte is an award-winning UK nutrition company on a mission to make nutrition right.
Built on the belief that the nutrition industry has become dominated by artificial shortcuts, Veloforte creates natural solutions that support performance, recovery and long-term health using real ingredients and evidence-led formulation.
Its range spans energy, hydration, protein, collagen and recovery products designed to help active people build stronger bodies for the long term. The company has won more than 46 Great Taste Awards, 30,000+ 5-star reviews and serves a growing community of athletes, adventurers and health-conscious consumers across the UK and beyond.
Veloforte’s philosophy is simple: Nature. No nonsense.
marc@veloforte.com
Veloforte
