VYZR Group Launches to Transform In-Gym Advertising and Brand Engagement

VYZR Group, a new UK startup founded by Aaron White and Scott Wilson, is redefining how brands connect with fitness consumers by installing smart, AI-driven advertising screens directly into gym environments.

Designed to turn underutilised space into revenue-generating digital real estate, VYZR’s tech delivers highly targeted and dynamic content to gym-goers, offering brands deeper engagement than traditional OOH (out-of-home) formats.

After successfully launching in five local gyms across Greater Manchester, the company is now scaling rapidly, aiming for over 100 site installations across the UK in 2025. This growth is further backed by the appointment of Ivan Stevenson as Non-Executive Director – a veteran of the leisure industry with over 20 years of experience in strategic partnerships, business development, and digital transformation.

“We’re building a smarter way for brands to get in front of engaged, health-conscious consumers – right where they spend their time,” said co-founder Aaron White. “With Ivan now on board, we’re accelerating our vision to make VYZR the go-to media partner for gyms and advertisers alike.”

VYZR Group enables gyms to create passive revenue while giving advertisers a performance-driven route to reach a valuable and growing audience segment.