WalkFully Launches to Challenge Modern Fitness Culture

For years, the fitness industry has sold a familiar message: train harder, move faster, do more. Today, WalkFully enters the conversation with a contrarian, human truth: walking is not a fallback activity or lesser workout – it is the most effective, accessible, and overlooked tool for modern health.

Founded by entrepreneur and wellness advocate Christopher Gavigan (author of Healthy Child Healthy World, co-founder of The Honest Company, and founder of Prima), WalkFully is on a mission to revive walking as the core of physical and mental well-being. “We’ve built a culture obsessed with intensity,” said Gavigan. “We’re taught that if movement leaves you exhausted, it must be working. But intensity isn’t the answer; consistency is. And nothing is more human, accessible, and sustainable than walking.”

A Simple Answer in a Burned-Out Wellness World

At a time of rising stress, isolation, and burnout, WalkFully meets a growing shift toward simpler, smarter movement. While consumers are inundated with costly equipment, endless metrics, and complex routines, the brand is built on a simple fact: the human body was designed to walk. Backed by decades of research linking regular walking to weight management, heart health, mood, cognition, and sleep, WalkFully is reclaiming walking as one of the most powerful wellness tools available.

Bringing together leaders across biomechanics, wellness, and culture, WalkFully’s founding advisors include Dr. Milica McDowell, Dr. JT Giudice, Dr. Melissa Sundermann, Michael Easter, and Martha Stewart, whose collective expertise helps shape the brand’s evidence-based philosophy and modern relevance.

“Walking is as important to our health and longevity as sleep and proper breathing, and yet we’ve almost engineered it out of our lives,” said McDowell, whose new book Walk addresses this key pillar of health.

A 12-Hour Walk to Mark the Beginning

WalkFully is debuting with a 12-hour continuous walk led by Gavigan. From 7:00 a.m. to 7:00 p.m. EST on May 12th, Gavigan will livestream updates each hour on Instagram, sharing the science of walking and the WalkFully philosophy – joined by surprise, special guests.

Launching with the WalkFully 14-Day Reset

WalkFully is also introducing the 14-Day Reset, a free, science-backed program designed to help users

realign their body, reduce stress, and build a sustainable walking routine. Rather than demanding more gear or intensity, the program offers practical daily prompts that help participants understand the physical and mental benefits of walking.

Rethinking Weighted Walking for Everyday Life

WalkFully is also launching a new category of weighted gear, built around another contrarian insight: most weighted gear is designed for workouts, not real life.

Humans are uniquely anatomically adapted to carry loads over long distances, a trait often termed “born to carry,” but traditional rucking systems place unusually heavy loads on the shoulders and spine, often causing unnecessary strain. WalkFully’s patent-pending design shifts load to the hips – the body’s natural center of gravity – helping support comfort and a more natural gait. Grounded in established biomechanics, positioning load closer to the body’s center of mass reduces strain and lowers overall energy expenditure. By freeing the chest and shoulders, the design also supports more natural breathing and better thermoregulation, enabling longer, more consistent daily movement.

The result is gear designed for everyday movement like neighborhood walks, errands, household life, and more – designed to be worn for hours, not minutes. It supports strength training without the gym, Zone 2 cardio without running, and increased caloric burn – simply by making daily steps more effective.

WalkFully’s debut products include:

The Ritual Belt

• 7 lb base weight (expandable to 10 lb)
• $200 MSRP

The Wander Pack

• 10 lb base weight (expandable to 16 lb)
• $250 MSRP

Both come in colors: “Sapphire” and “Ivory” and are made with thoughtfully-sourced, non-toxic materials like Yulex® natural rubber and cell phone pockets lined with RFID-blocking fabric. “Walk with More” weights that can be added to the gear to increase load are sold separately (4 1.5 lb weights for $50).

More Than a Fitness Brand

WalkFully enters the market with a broader mission: to create a cultural shift around movement, well-being, and human connection. In an era defined by burnout, loneliness, and sedentary living, the company believes walking offers something rare – a solution that is simple, social, and profoundly effective. “We don’t need a new solution. We need to return to the one we abandoned,” said Gavigan.