Walla Launches WallaPredict, Giving Studios the Power to Stop Member Loss Before It Happens

Walla, the leader in AI-powered studio management software, today announced the beta launch of WallaPredict — a groundbreaking retention intelligence tool that helps boutique fitness studios and franchises keep more members, boost profitability, and grow with confidence. Developed in partnership with Amazon Web Services (AWS), WallaPredict delivers predictive insights and personalized strategies that stop member loss before it’s too late.

For years, retention in the fitness industry has been a guessing game. Studio owners relied on instinct, incomplete reports, and last-minute promotions to keep clients engaged — reacting only after members stopped showing up. This reactive approach has cost the industry millions, with most studios losing 30–50% of members annually. WallaPredict, now in beta, changes the rules.

“The era of reacting to member loss is over,” says Doug Hecht, CEO & Co-founder of Walla. “WallaPredict doesn’t just flag members who might leave—it shows you why, and what to do next. It’s like having a retention expert in your back pocket, powered by AI, making sure your community stays strong and your business keeps growing.”

From Guesswork to Growth Strategy

WallaPredict runs on AWS’s secure, scalable infrastructure, analyzing dozens of behavioral and transactional signals—class bookings, attendance frequency, purchase patterns, payment activity, and more. The result is a crystal-clear retention playbook for each client, including:

• Member Risk Scores identifying who’s most likely to leave
• Root Cause Insights explaining exactly why engagement is dropping
• Targeted Retention Strategies personalized for each member
• Built-In Automation to act on these insights instantly within Walla’s all-in-one platform

With WallaPredict, retention is no longer a scramble—it’s a competitive advantage.

Real-World Impact from Day One

Studios participating in the beta program are already seeing results that go beyond the numbers:

“This is a game-changer! WallaPredict is replacing our complex spreadsheet KPIs, and I love that you can message clients directly from the tool.” — Justin Randolph, Owner, Sol Seek Wellness

Owners report feeling more in control of their business, more connected to their community, and more confident in their growth trajectory.

Built with AWS for Unmatched Reliability and Scale

WallaPredict’s foundation on AWS means studios benefit from enterprise-grade performance—no matter their size. Secure data handling, lightning-fast processing, and scalability ensure that retention intelligence works seamlessly across single studios, multi-location businesses, and franchises.

The Future of AI in Boutique Fitness

WallaPredict marks the beginning of Walla’s broader AI vision for the fitness industry.

“This is just the start,” adds Hecht. “We’re building an AI ecosystem that empowers studios to grow predictably and profitably. Member retention, sales, marketing—it all works better when your technology can see what’s coming and help you act on it. Growth should never be a guessing game.”