Walla Strengthens Market Position with Strategic Sales Hire to Lead Multi-Location and Franchise Expansion

Walla, the studio management platform revolutionizing boutique fitness operations, has appointed Jody Hinman as Director of Midmarket and Franchise Sales. This strategic hire supports Walla’s push to expand its footprint among multi-location and franchise fitness businesses.

With extensive sales leadership experience across SMB, midmarket, and enterprise sectors, Hinman brings deep expertise in both the technology and fitness industries. She will lead efforts to grow Walla’s presence among rapidly scaling fitness brands, aligning the platform’s advanced technology with the complex needs of multi-location and franchise operators.

“As the demand for scalable technology grows among multi-location and franchise studios, Jody’s appointment positions us to meet that demand directly,” said Doug Hecht, CEO and Co-Founder of Walla. “Her strategic vision and expertise in tech and wellness will accelerate our growth in this fast-evolving market.”

Hinman will focus on securing partnerships with larger fitness brands while helping evolve Walla’s platform to meet multi-location and franchise businesses’ operational, data-driven, and client experience needs.

“Walla is addressing real challenges for fitness operators,” said Hinman. “I’m excited to help bring our platform to more studios, providing the smarter, more efficient tools they need to scale and succeed. This is an incredible opportunity to make a significant impact for Walla and the future of fitness business operations.”

Hinman’s hire follows recent momentum at Walla, including the appointment of Gia DeRose as Vice President of Sales. The company is seeing increasing adoption from high-volume studios and franchise systems seeking intuitive, performance-driven tools to enhance operations and client experiences.