Wellhub Urban Sports Club is strengthening its European leadership structure to support the growth of its corporate wellbeing platform across the region.
Following Wellhub and Urban Sports Club joining forces in 2025, the combined platform nearly 50,000 corporate clients, connects over 5 million employee subscribers, and works with a network of more than 100,000 fitness and wellness providers globally, including nearly 30,000 gyms, studios, and wellness operators across Europe.
Europe is a priority growth market for Wellhub, and the expanded leadership structure supports the continued scaling of the platform across multiple countries.
As part of this evolution, Urban Sports Club co-founders Benjamin Roth and Moritz Kreppel will assume key roles within the global organization.
Leadership for Partnerships and Growth
Benjamin Roth will lead the Partnership Team at Wellhub for the expanded European region, focusing on scaling the partner network across multiple countries. He will be supported by a senior leadership team responsible for three newly defined sub-regions.
“Europe is a very important growth market for Wellhub, and scaling our partnerships here requires both global reach and deep local expertise,” said Daniel Mazini, Global EVP of Partnerships at Wellhub. “Benjamin has built one of the strongest fitness and wellness networks in Europe, and bringing that expertise into Wellhub allows us to scale more effectively across markets. This means stronger relationships with gyms and studios, better coverage for our clients, and more consistent demand for our partners.”
“Europe is an extremely dynamic market with great potential. Our goal is to further scale our partner network while continuously strengthening the quality and diversity of our offering. With this new structure, we are creating the foundation for sustainable growth in many more countries,” said Benjamin Roth Co-Founder of Urban Sports Club and SVP Partnerships Europe at Wellhub
As the platform continues to scale, gyms, studios, and wellness operators gain access to a broader base of corporate clients and employees, supporting incremental revenue growth through new members and increased utilisation.
The Wellhub platform delivers 3–5x higher participation compared to traditional corporate wellness programs, with more than 80% of members did not previously have a gym membership, bringing new paying members into fitness and wellness facilities.
Global Focus on the B2C Brand
Moritz Kreppel will remain as co-founder and CEO at Urban Sports Club. His focus lies on the transformation into a global, consumer-oriented lifestyle brand and the expansion of a strong, community-driven platform.
“Urban Sports Club already has a strong community and a clear vision. In my new role, I want to build on this strength and further evolve us as a global lifestyle brand. Our focus is on inspiring people worldwide to lead active and healthy lives, supported by a vibrant, community-driven platform,” says Moritz Kreppel Co-Founder and SVP Global B2C at Urban Sports Club
The combined platform provides gyms, studios, and wellness operators with access to a larger and more diverse member base, supporting incremental revenue through new members and increased utilisation.
Wellhub leads as the corporate wellbeing platform, while Urban Sports Club continues to grow as a consumer brand, together strengthening a complementary ecosystem as the platform expands across European markets.
Wellhub is a corporate wellness platform that connects employees to over 100,000 partners ranging from fitness, mindfulness, nutrition, and sleep, all included in one subscription. Nearly 50,000 corporate clients in 18 countries use Wellhub to provide their employees with access to corporate wellbeing programs. With Wellhub, employees can engage with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today. For more information, visit www.wellhub.com.
About Urban Sports Club
Urban Sports Club, a leading European platform for sports and wellness, is dedicated to inspiring people to live healthy and active lives through a large and highly diverse offering. From fitness, yoga, swimming and climbing to team sports and wellness offers – members can design a unique training plan from over 50 sports across Europe and check in for sports via smartphone app. Together with its members and partners, Urban Sports Club creates a diverse community that collectively follows a vision: to be active in a world where the joy of sports is at the forefront for everyone – at any time and in any place. Urban Sports Club describes this as a world of inclusive and sustainable sports and wellbeing.
