WILDER Performance Hydration, the Thailand-based hydration brand built for athletes and high-output individuals training in Asia’s heat and humidity, today announced the close of a US$500,000 pre-seed financing round. The round was led by Sam Marks, Matt Diggity, Darkstar Venture Capital and Jasco Fitness.
The capital will fund WILDER’s next phase of regional growth: broader trade and retail distribution in Thailand through Supersports, Boots, Gourmet Market, and Baimiang, continued expansion in Singapore, and investment in the WILDER Training Club community. The thesis is simple: in this climate, water isn’t enough.
“The hydration category in Asia is dominated by 50+ year old brands selling a 50+ year old formulations. The modern active consumer is looking for something that actually helps with recovery and performance, zero added sugar, and built for the hot and humid conditions they actually train in.”
— Michael Ray, Co-Founder and CEO, WILDERBuilt for the Heat. Backed for Growth.
WILDER was created around a clear market gap: athletes training in Southeast Asia face heat, humidity and sweat conditions that generic electrolyte powders and traditional sugary sports drinks were never built to solve. Each sachet delivers 1,000 mg of sodium, 600 mg of potassium and 100 mg of magnesium, plus 40 mg of L-Theanine, with zero added sugar.
Capital will be deployed across inventory, team expansion, retail execution, Singapore market development and community-led activation. In Thailand, WILDER plans to deepen its presence across premium grocery, pharmacy, health retail, gyms, fitness studios, hotels and performance venues, scaling its retail footprint toward 1,000+ doors nationwide. Following the launch of sg.wilder.co, WILDER is building its Singapore footprint through locally fulfilled online sales, targeted retail distribution, gym and coach partnerships, and community activations for athletes training in tropical conditions.
“WILDER has what many early-stage consumer brands spend years trying to build: a differentiated product, premium retail potential and a highly engaged community that turns customers into participants. The team has created a credible platform for regional growth from Thailand into Singapore and the wider Southeast Asian market.”
— Sam Marks, InvestorCommunity Training with adidas
WILDER will collaborate with adidas on selected WILDER Training Club activations across Q4 2026, bringing hybrid training, running, team competition, footwear trials and hydration together in community-led formats built around participation.
adidas will also provide footwear support to WILDER’s internal team of competitive athletes with the new ADIZERO Dropset Pro Training Shoes. The hybrid training footwear combines the stability needed for strength work with the responsiveness required for fast transitions and high-output conditioning.
The collaboration is focused on selected community activations and footwear support for WILDER athletes.
“We’re excited to collaborate with adidas to create meaningful experiences for athletes and our community. The best collaborations are built through action, and this one starts with athletes training and competing together.”
— Ben Sorum, Co-Founder and COO, WILDERCommunity Is the Performance Engine
The WILDER Training Club is WILDER’s free community training platform in Bangkok and Singapore. Its recurring sessions bring together first-timers, coaches, social competitors and elite athletes to train, connect and test themselves in the same space. It has become a real-world proving ground for the brand. Across Q4, the WILDER Training Club calendar will extend that platform through larger-format sessions, athlete-led experiences and competition-focused events, announced through WILDER and WILDER Training Club channels.
“Capital can buy reach. It cannot manufacture community. WILDER Training Club is where that belief gets built.”
— Michael Ray, Co-Founder and CEO, WILDERAbout WILDER Performance Hydration
WILDER is a Bangkok-based performance hydration brand for athletes and high-output individuals training in Asia’s heat and humidity. Its clean, zero-sugar, science-backed formula supports hydration, recovery and focus through demanding training, competition, work and travel. Available in Yuzu, Peach, Strawberry, Pineapple and Watermelon, WILDER is sold online and through selected retail, fitness, hospitality and wellness partners in Thailand and Singapore.
Sweat Smarter, Drink WILDER.
WILDER is a zero-sugar performance electrolyte brand built for the Southeast Asian performance fitness community: HYROX, CrossFit, padel, and running. Formulated for training in heat and humidity, WILDER sells through retail, DTC subscription, and marketplaces (Shopee, TikTok Shop). Mission: become the category-defining performance hydration brand in Asia.
mike@wilder.co
