Willpower’s ‘Wellness House’ Returns for its Third Year

Willpower returns to Austin for the third consecutive year with Wellness House 2026, a one-day experience bringing together brand leaders across wellness, technology, consumer brands, and human performance.

Originally launched as a gathering of founders in the CPG space, Wellness House has evolved into an epicenter for brand leaders across multiple industries. Each year, the event has expanded in scale and scope welcoming larger brands, intentional sponsors, and curated programming designed to connect founders, CEOs, and operators building the next generation of consumer and performance brands.

More than a one-day pop-up, Wellness House has become a meeting point where relationships formed at the event continue throughout the year.

Wellness House 2026 brings together industry leaders and emerging companies through educational panels, strategic brand partnerships, and a platform for innovative wellness companies to showcase their products and ideas.

What’s Happening

 Movement to Kick Off the Day

• Morning run + performance session with Eric Hinman
• Partners include LSKD, HYROX, C4 Energy, the San Antonio Spurs, and KANE Footwear

 Recovery Zone

• PEMF + red-light therapy mats from HigherDOSE
• Recovery stretch led by the San Antonio Spurs performance team
• Debut of an exclusive KANE x Willpower shoe
• Massages throughout the day provided by Gevity: Social Wellness club

Founder Panels & Conversations

Topics include:

• Rebuilding the future of health
• The power of routine
• Founder mode: getting scrappy
• Wellness-driven communities
• Sports, performance, and brand-building
• The future of commerce, AI, and consumer brands

Speakers include leaders from:

• YETI
• Tecovas
• Estée Lauder
• WHOOP
• HigherDOSE
• Bloom Nutrition
• Throne
• Function Health
• Hyperice
• SweatPals
• Vivobarefoot

Live Brand Audit

• Hosted by Sweat Equity podcast founders Alex Garcia and Brian Blum
• Real-time analysis of brand content, storytelling, and growth strategy

Street Tank Interviews

• Rapid-fire founder interviews throughout the venue
• Hosted by Michael Marra and Michele Altomare

CPG Comedy Roast

Presented by Pitch Roast Live hosted by Noah Obstfeld

Founders roast and get roasted on stage:

• Steve Tidball (Vollebak)
• Jake DeCicco (Super Coffee)
• Sam Harper (Kintsugi)
• Connor Michalek (Gevity)

Brand Activations & Experiences

• Private Sushi Bar hosted by It’s That Simple
• Vivo Barefoot 3D Foot Scan Station attendees get scanned and walk away with a pair
• Bloom Nutrition x Lick Honest Ice Creams collaboration
• Popsicle cart by GoodPop circulating throughout the event
• Open bar, lunch & bites from Lefty’s Brick Bar throughout the day
• iVitamin providing IV drips + free B12 shots throughout the day
• Throne Science tagline challenge best submission wins a prize

Ecosystem Partners

Technology & Brand partners supporting the event include:

• Shopify
• Klaviyo
• PostPilot
• Route
• JP Morgan Austin
• Koley Jessen
• Fross Zelnick
• Hotspex Media
• Testparty
• Flex
• Kintsugi

Consumer wellness brands activating on-site include:

• Throne Science
• Vivo Barefoot
• C4 Energy
• Bloom Nutrition
• AION
• Loftie