Winx Health Expands Reach With Walmart Launch, Bringing Affordable Women’s Health Solutions

Winx Health, the female-founded brand empowering women to take control of their sexual and vaginal health, today announced its launch with Walmart — the nation’s largest retailer Winx Health’s award-winning UTI Test + Treat and a Walmart exclusive combo UTI + Vaginal Health pH Test will be available in over 1,000 Walmart stores, with the brand’s full product suite available nationwide via Walmart.com and the Walmart app.

This expansion marks a significant milestone in Winx Health’s rapid national retail growth, bringing its solution-forward women’s health products to the 90% of Americans who live within 10 miles of a Walmart. With same-day delivery available through Walmart, Winx Health is meeting women wherever they are — in-store and online for everyday access.

The launch arrives with an all-new product packaging redesign across the entire Winx Health line, designed to be clearer, bolder, and more intuitive — speaking directly to the symptoms women are experiencing and eliminating the confusion that has long defined the women’s health aisle.

“The women’s health aisle has been an afterthought for decades — underfunded, under-innovated, and completely out of touch with what women actually need,” said Cynthia Plotch, Co-Founder of Winx Health. “We’ve spent years proving there’s a better way. Our expansion in Walmart is the most powerful version of that promise, giving women affordable, innovative solutions to their most pressing health needs.”

Closing the Gap: Retail as a Healthcare Access Point

Over 50% of women delay seeking care for reproductive and vaginal health concerns due to cost, access barriers, or stigma. On-shelf visibility is helping bridge this gap to care and provide clear, direct education.

​​Winx Health’s innovative Test + Treat products further expand access by allowing women to test at home and connect with telehealth providers for prescription treatment if needed for UTI, BV, and yeast infections — all for less than the cost of most insurance co-pays. These products are especially impactful for uninsured and underinsured women and those living in care deserts, where accessing timely in-person care can be difficult. By combining testing and treatment into one streamlined experience, the products not only reduce costs but also save women hours of time and the frustration of navigating traditional healthcare visits.

Walmart’s unmatched physical footprint — with more than 4,600 stores across all 50 states — combined with a robust e-commerce platform and same-day delivery infrastructure, positions this launch as a powerful vehicle for closing the women’s healthcare access gap.

Winx Health Available In Stores & Online

Winx Health products launching with Walmart include:

• UTI Test + Treat – The TIME Best Invention-winning at-home UTI test with digital results and prescription treatment access — all for a fraction of the cost of urgent care.
• UTI + Vaginal Health Test + Treat – Comprehensive at-home testing kit, including both the UTI Test + Treat and Vaginal Health Test + Treat for diagnosing and treating UTIs, yeast infections and more, with telehealth support.
• Full Winx Health Product Suite – All products, including pregnancy tests, UTI and vaginal health supplements, available on Walmart.com and the Walmart app

A Brand on the Rise: Mission-Driven Growth

The Walmart launch is the latest chapter in Winx Health’s accelerating national retail expansion. The brand is on track to grow revenue 150% year-over-year from 2024 to 2025, driven by a growing wholesale footprint and continued e-commerce strength — proof that meeting women’s health needs and building a thriving business are not in conflict.

“We knew from day one that digital alone wasn’t enough — the majority of women still shop for health products in-store, and we had to be there too,” said Jamie Norwood, Co-Founder of Winx Health.  “Walmart’s same-day delivery infrastructure, combined with nearly 1,000 physical locations, means we can show up for women however they need us: in-store when it’s urgent, online when it’s convenient.”